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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

Need help developing and executing your content strategy?
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Strategy

What is a Target Audience?

September 03, 19 by Compose.ly

If you were an actor, you wouldn’t put on a high-budget performance for an empty theater. The same concept applies to your content strategy: there’s no point in creating content...

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Strategy

Long-Form vs. Short-Form Content: Which Is Better for You?

August 28, 19 by Compose.ly

The goal of search engine optimization (SEO) is to earn your website prominent placement in search engine results. Claiming the coveted top spots increases your business’s online visibility, credibility, and...

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Strategy

How to Write an Ebook in 8 Steps

August 23, 19 by Compose.ly

You’ve faithfully followed your content strategy and filled your website with useful blog posts, videos, and infographics that convey your knowledgeability. Now you’re ready for a new content venture and...

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Strategy

How to Conduct a Content Audit of Your Website [Free Download]

August 14, 19 by Joyce Chou

A content audit is a game-changer for stepping up any website’s content marketing strategy. Keep reading to find out what a content audit is, why your website needs one, and...

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Strategy

Long-Tail Keywords Explained: The Ultimate Guide

August 08, 19 by Compose.ly

With over 76,000 Google searches taking place per second, how do you make your website stand out from the crowd? The answer is long-tail keywords. Long-tail keywords push your site...

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For Writers

8 Tips for Writing Catchy Blog Titles (Without Resorting to Clickbait)

August 01, 19 by Compose.ly

The number one enemy of web content—other than misinformation—is boredom. After all, only those who find your blog title interesting will choose to click and read your content. Want to...

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