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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

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Strategy

Blog vs. Website: What’s the Difference?

July 15, 20 by Compose.ly

Looking to start a blog or website? First, you’ll need to learn some basics, like: The difference between a blog vs. website Why people build blogs and websites Who can...

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Strategy

The 8 Best Content Promotion Strategies

July 10, 20 by Compose.ly

Creating quality content is only half the battle. You also have to promote it. Many companies fail at this step in their content marketing strategy. They build content, click publish,...

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Strategy

The Skyscraper Technique: How to Execute It for Maximum SEO Results

July 08, 20 by Compose.ly

Your online business needs a content plan. And one of the biggest elements of any content plan is your SEO strategy. SEO, or search engine optimization, involves practices such as...

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For Writers

How to Write for Niche Industries: 6 Tips

July 03, 20 by Guest Author

According to Marketing Insider Group, content saturation is pushing companies to write specific content to rank above competitors. This focused content helps draw in new buyers and cements relationships with...

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Strategy

6 Effective Strategies for Marketing to Gen Z

July 01, 20 by Compose.ly

Now that your brand has put in the effort to figure out how to market to millennials, it’s time to start reaching out to the next generation — Gen Z....

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Strategy

6 Digital Marketing Case Studies to Learn From

June 26, 20 by Compose.ly

Today, marketers are becoming increasingly savvy to the fact that digital marketing is a great way to increase traffic and generate leads for their businesses. According to the Content Marketing...

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