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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

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Strategy

How to Write a White Paper: The Ultimate Guide

October 29, 19 by Compose.ly

If you’ve written off white papers as an overly complex, low-ROI piece of content, think again. White papers offer incredible potential and versatility for your brand. Not only can they...

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Strategy

The 3 Types of White Papers (& When to Use Them)

October 25, 19 by Compose.ly

If you’re new to B2B marketing, you may have heard about the benefits of white papers in content marketing. Moreover, you may have even heard that there are different types...

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Strategy

Ecommerce Copywriting Do’s and Don’ts

October 23, 19 by Compose.ly

When you hear someone talk about a writer’s “voice,” what comes to mind? It’s probably the article you read this morning or that well-written blog post from that marketing guru...

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Strategy

B2B Copywriting for Beginners: A Complete Guide

October 16, 19 by Compose.ly

Most writers like to think that they’re well-rounded enough to produce copy for any audience—but this isn’t always the case. When targeting a specific audience, copywriting requires a new voice...

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Strategy

How to Start a Niche Blog (& Why You Should)

October 10, 19 by Compose.ly

You’ve reviewed the evidence, and you know that starting a blog is one of the best things you can do for your business. But if your industry is small and...

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Strategy

Search Intent: What Is It & How Can You Use It For Your Business?

October 02, 19 by Compose.ly

The keywords consumers type into search engines can tell you a lot about what they’re looking for—but they can also be misleading. Let’s say, for example, that you have a...

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