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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

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For Writers

How Long Should a Blog Post Be?

April 01, 20 by Compose.ly

Every second, more than 40,000 people Google something. That’s a lot of people you can reach, and one of the best ways to get to them is with a blog...

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Strategy

What is Full Funnel Marketing and Why Is It Important?

April 01, 20 by Compose.ly

Six out of every ten marketers prioritize understanding their customers’ journey. One of the most effective tools for depicting that journey is the marketing funnel. In full funnel marketing, brands...

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For Writers

How to Write Good Ad Copy: The Ultimate Guide

April 01, 20 by Compose.ly

For the uninitiated, “ad copy” refers to the written portion of an advertisement. It’s a combination of headline, body, and CTA written to form an ad. Why is it important...

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Strategy

Inbound vs. Outbound Marketing: A Complete Guide

April 01, 20 by Compose.ly

What’s the best way to spend your marketing dollars in today’s climate? Some businesses focus on advertising—outbound marketing—while others put SEO and content creation—inbound marketing—at the center of their strategy....

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Strategy

Why You Should Do a Content Inventory

March 31, 20 by Compose.ly

As your website grows, it gets harder to keep track of all the pieces of content you’ve produced over the years. Caught up in day to day operations, there isn’t...

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For Writers

What is Direct Response Copywriting?

March 31, 20 by Compose.ly

Direct response, or direct response marketing, is designed to prompt its audience to take an immediate action, such as making a donation or signing up for a service. While this...

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