Cutting-edge content marketing resources and tips for competitive industries.
For the uninitiated, “ad copy” refers to the written portion of an advertisement. It’s a combination of headline, body, and CTA written to form an ad. Why is it important...
Read MoreDirect response, or direct response marketing, is designed to prompt its audience to take an immediate action, such as making a donation or signing up for a service. While this...
Read MoreIf you ever need help making small talk during a party or business meeting, just ask everyone in the room what podcast they’ve been hooked on lately. Podcasts are a...
Read MoreIn the professional world, many projects are a team effort, and writing assignments are no exception. Writers need to gather information from their sources, get feedback from their editors, and...
Read MoreWith all of the content available online, writing a new article can sometimes feel like throwing words into the void. Good copy isn’t always enough to cut it anymore. So...
Read MoreEffective social media copywriting is essential for almost any business to be successful in today’s world. If you’re reading this, you know there’s at least a grain of truth in...
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