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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

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For Writers

How to Write Good Ad Copy: The Ultimate Guide

April 01, 20 by Compose.ly

For the uninitiated, “ad copy” refers to the written portion of an advertisement. It’s a combination of headline, body, and CTA written to form an ad. Why is it important...

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For Writers

What is Direct Response Copywriting? 5 Best Practices for Better Copy

March 31, 20 by Compose.ly

Direct response, or direct response marketing, is designed to prompt its audience to take an immediate action, such as making a donation or signing up for a service. While this...

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For Writers

How to Write a Killer Podcast Script

March 31, 20 by Compose.ly

If you ever need help making small talk during a party or business meeting, just ask everyone in the room what podcast they’ve been hooked on lately. Podcasts are a...

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For Writers

The Top 7 Online Collaborative Writing Tools

March 30, 20 by Compose.ly

In the professional world, many projects are a team effort, and writing assignments are no exception. Writers need to gather information from their sources, get feedback from their editors, and...

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For Writers

7 Helpful SEO Writing Tools That’ll Take Your Writing to the Next Level

March 26, 20 by Compose.ly

With all of the content available online, writing a new article can sometimes feel like throwing words into the void. Good copy isn’t always enough to cut it anymore. So...

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For Writers

7 Simple Tips for Social Media Copywriting

March 19, 20 by Compose.ly

Effective social media copywriting is essential for almost any business to be successful in today’s world. If you’re reading this, you know there’s at least a grain of truth in...

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