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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

Need help developing and executing your content strategy? Compose.ly has you covered.

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For Writers

12 Smart Guest Posting Tips for More Success

April 03, 20 by Compose.ly

If you’re looking to grow your website traffic, you’ve probably got a few questions. How do you get eyes on your content and let everyone know about your business? Guest...

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For Writers

6 Creative Headline Examples to Draw Inspiration From

April 03, 20 by Compose.ly

Great headlines are a big deal. They’re also frustratingly elusive. At some point, every copywriter gets stumped thinking of article headline ideas. Fortunately, there’s plenty of sage advice out there...

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For Writers

How Long Should a Blog Post Be?

April 01, 20 by Compose.ly

The average blog post in 2019 was 1,236 words. With more than 40,000 people Googling something per second, blogging is the perfect avenue for reaching people—especially if you run a...

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For Writers

How to Write Good Ad Copy: The Ultimate Guide

April 01, 20 by Compose.ly

For the uninitiated, “ad copy” refers to the written portion of an advertisement. It’s a combination of headline, body, and CTA written to form an ad. Why is it important...

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For Writers

What is Direct Response Copywriting? 5 Best Practices for Better Copy

March 31, 20 by Compose.ly

Direct response, or direct response marketing, is designed to prompt its audience to take an immediate action, such as making a donation or signing up for a service. While this...

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For Writers

How to Write a Killer Podcast Script

March 31, 20 by Compose.ly

If you ever need help making small talk during a party or business meeting, just ask everyone in the room what podcast they’ve been hooked on lately. Podcasts are a...

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