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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

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Strategy

Then and Now: The Evolution of Digital Marketing

June 19, 20 by Compose.ly

Three decades ago, marketers were just starting to add the term “digital marketing” to their vocabularies and game plans. It’s a practice that took off with the rise of the...

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Strategy

How to Successfully Market to Millennials: 11 Tips

June 17, 20 by Compose.ly

Millennials have been the largest age group in the United States since 2015, according to the U.S. Census Bureau. With over 83 million millennials in the U.S., about every one...

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Strategy

3 Recession-Proof Marketing Strategies for Turbulent Times 

June 12, 20 by Guest Author

Close your eyes and imagine you’re back in 2019. Now, try to picture the aviation industry amid a crisis that grounds 90% of the global fleet. Or global commodity prices...

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Strategy

The Top 5 Customer Retention Strategies for More Loyal Customers

June 10, 20 by Compose.ly

Retaining customers is just as important as acquiring new ones. Sometimes companies are so focused on generating new leads that they don’t put effort into retaining their current customers. The...

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Strategy

What Is Gated Content? (And How to Leverage It in Your Content Strategy)

June 05, 20 by Compose.ly

Getting more traffic to your website is only half the battle—you also have to turn that traffic into leads for your sales team. One of the best ways to generate...

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Strategy

4 SMART Marketing Goals for Your Content Strategy

June 03, 20 by Compose.ly

Without goals, your marketing strategy is bound to fail. Goals give your marketing team a sense of direction and enable you to track your progress. But if you don’t set...

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