2023—The Year of the Customer:

How to Cultivate Customer Loyalty Through Content

From renewals to referrals, your customer base is a vast pool of opportunity that warrants ongoing, tailored messaging. Yet too often, our content strategy focuses solely on the prospect journey and deprioritizes strengthening the relationship with your customer. If the last few years have taught marketers anything, it’s the resilience that comes from customer loyalty and advocacy. 

That’s why Compose.ly sat down with Winston Wealth Advisor’s new Marketing Director, Jay Madhav, to hear why he’s prioritized customer content along with other SEO best practices to help grow their business. Watch our fireside chat with Jay and Compose.ly's Head of Growth Marketing, Nicole MacLean to hear their thoughts on:

  • Jay’s initial content strategy and playbook for execution
  • Early results from Winston’s Wealth Advisors first customer newsletter
  • 2023 priorities and predictions to help you jumpstart your yearly planning


Jay Madhav

Jay Madhav holds an MBA and is a 16 year veteran in the field of Digital Marketing. He has been performing SEO, PPC, Social Media Mgmt., Reputation Management, Facebook Advertising, LinkedIn marketing and eCommerce LPA ads longer than most agencies have been in business. Jay's focus is on generating high ROI rates at a lower than average customer acquisition cost. Jay is a whole-hearted animal welfare supporter and routinely donates to local SPCAs, animal shelters, The World Wild life fund, and foster groups that re-home dogs & cats awaiting to be euthanized, thus giving them a second chance at life.

Nicole MacLean

As Head of Growth Marketing at Compose.ly, Nicole leads her team with a focus on building and growing relationships through meaningful brand experiences. Nicole has built her career with a commitment to employee development and engagement. Passionate about gender equality in the workplace, Nicole has founded various female affinity groups throughout the Indianapolis tech community and continues to serve as an advocate. She’s been named to Techpoint’s Tech25 Class of 2018 and one of Indy’s Most Pivotal Leaders in 2019. Outside of work, you can find her discussing the Enneagram over coffee (classic 2), losing at trivia, and re-watching Parks and Rec.