Contrary to popular belief, the white paper is not dead. They serve many important sales and marketing functions, such as generating new leads, increasing your company’s profile as a thought leader, and setting your brand apart from your competitors. Learn more here.
Product description optimization impacts consumer behavior and your brand’s online presence in a number of ways. Learn how to craft captivating product descriptions by reading our roundup of 5 companies that have mastered the art, and following our copywriting tips.