SEO Content Briefs That Improve Your Content Performance 4-6x
Fuel your content engine with strategic SEO blog briefs, proven to increase conversions and save time where it matters most.
Increase Your Organic Traffic and Rankings
Content briefs are perfect for you if…
- You need keyword research and a strategy, but don’t have time to develop it yourself.
- You have a strategy, but need someone to create SEO content outlines.
- You want peace of mind that your content will rank on AI-driven search.
- You have older content that needs rewrites and some SEO love.
- You want ROI that can be tied directly to your content.
Boost Your Organic Performance
Compose.ly Content Performs Above Average
Compared to other blog content, Compose.ly blogs…
Get 9x more clicks
Are 6.4x better at generating on-site sessions
Drive 3x more engagement rates
Why Choose Compose.ly to Strengthen Your Audience Engagement?
The more your content matches your target audience’s search intent, the more likely it is to convert. Our briefs help you do exactly that by communicating effectively with your writers and boosting your content quality.
Content That Ranks Alongside AI-Driven Search Results
Get valuable peace of mind knowing that your SEO team is keeping up with AI trends and implementing new content best practices as they arise. We’re in the business of good SEO briefs, and those will deliver good AI-driven search rankings, too. From FAQs to scannable formatting, your content will reach the right people and algorithms.
Custom SEO Strategy Developed for Your Needs
Receive in-depth guidance and insights into what your audience is searching for and how to reach them. Each content brief is developed with your ideal audience and their search intent in mind. Your SEO team thoroughly examines top-ranking content featuring your target keyword to make sure we answer questions and solve actual problems — no fluff content here.
Scalable Content Engine With Ongoing SEO Support
Gain a strategic partner that builds your content library with assets that fuel multiple marketing channels. Our content briefs always scale alongside your needs, depending on your industry, size, and budget. Plus, you’ll have access to SEO experts who proactively monitor your performance and provide guidance when metrics shift.
Proven, Collaborative Process That Drives Content ROI
See significant growth after just six months with our content brief creation. Our skilled SEO specialists develop your topics and briefs based on your business goals and ensure your writers are set up for success. When our industry-expert writers and editors take the reins, you're left with quality content that resonates.
Dramatic Time Savings & Resource Efficiency
Save 6+ hours monthly with our content brief service, and never have to do topic or keyword research again (if that excites you)! By choosing Compose.ly as your trusted SEO partner, you're replacing two full-time positions while receiving expert-level work, all without the overhead of managing an internal team.
What’s Included in a Content Brief?
SEO Strategy
With AI-driven search constantly changing how content appears to users and which pieces rank, it’s important to have experts decipher all of the latest best practices. Our briefs always align with your custom SEO strategy to make sure we’re reaching your audience authentically and effectively.
Keyword Strategy
These days, you need more than just a list of keywords to weave into your content if you want to maintain organic visibility. Our briefs provide you with a keyword roadmap that aligns with your business goals and includes strategic guidance on how to utilize secondary keywords and related terms.
Metadata
Your title tags and meta descriptions need to make a compelling first impression — they’re what people see first in SERPs. Our briefs include optimized metadata that accurately represents your content while weaving in target keywords naturally, boosting click-through rates and search visibility.
Content Outline
Ah, the “pièce de résistance” — the outline is how we guide your writers to infuse SEO best practices into the content piece itself. All headers are strategically keyword optimized and structured to provide the best chances for ranking without being keyword-stuffed.
Internal Linking Strategy
If you want search engines (more importantly, your users) to navigate your site with ease, you’ll want a strong internal linking strategy. Our briefs help communicate how all of your content works together and improves your user experience and brand authority.
FAQs
Content that directly answers user questions performs better in search results. Adding an FAQ section helps your content reach the right audience and boost conversions. Our content briefs identify applicable FAQs to include based on what users are actually searching for.
Rich Snippet Information
Even the smallest details can make the difference between gaining a customer and losing a lead. From prices to reviews, rich snippets help display the most relevant info to your audience, increasing your chances of displaying on AI Overviews. Our briefs inform writers which info to include, based on top SERPs.
Publisher Notes
That final step of publishing your content can feel daunting. Our briefs let you know how many images to include, along with alt text suggestions. The sooner your content goes live, the sooner you get leads.
💡 Need content publishing taken off your plate? We’ll save you time and do it for you! Learn more here. 💡
Frequently Asked Questions
We might be a little biased, but the general consensus is that content briefs save teams hours of time, reduce the need for revisions (less than 15% of our content requires revisions across industries), and actually provide writers with more creative freedom. They also allow for the opportunity to work more cross-functionally across teams (e.g., product launches) and drive to other top-performing content pieces and brand channels.
We sure can! We offer rewrite briefs, which include concepts from your older piece of content but with updated strategies, tips, perspectives, stats, quotes, links, CTAs, and more, so your top-performing pieces stay that way.
We recommend updating your content every quarter or every six months, depending on your bandwidth and business goals. This cadence offers the best chances at capturing and correcting any outdated information and ensuring your content still aligns with user intent. Strengthening brand accuracy and trust are key here.
We thoroughly review your brand needs and business goals to offer the best bang for your buck. Typically, our content briefs cost $150 each, and there is a minimum of three briefs per month required. Our clients tend to experience the most success with this cadence. Contractually speaking, we offer a 12-month agreement or a six-month content block. You can learn more about pricing here!
Totally. You can learn more about our keyword research report service here.
Not at all. We’ll always shift and adjust as your needs change. But rest assured that we analyze your content performance data every month, and we will proactively bring new ideas to the table if anything needs a pivot.
After six months, our SEO clients experienced on average…
- 156% increase in organic conversion growth
- 145% increase in keyword visibility growth
- 259% increase in top ten rankings growth
Yes! We charge a monthly fee of $100 to manage each of your additional brands.
Always. You get three business days to provide edits and request revisions before we move forward. We want to make sure we’re on the same page, literally.
We're using the best AI tools available to create the best content for your needs, which includes AI assistance, SEO research tools, and the strength of human oversight and strategy. We combine aspects of all tools to create comprehensive briefs. In short, yes, but we don't rely on them.
We’d love to! Once you show us your CMS and what kind of publishing support you need, we can work with you to quote a price and publishing cadence. You can reach out to us here for more info!