Tricia Abney

Tricia Abney is a professional freelance writer specializing in finance, insurance, and legal topics. She holds an MBA and has been a full-time writer for seven years, with more than 10 years of experience in the digital marketing field. Her expertise includes content about law, business, digital marketing, finance, insurance, and logistics.

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Mar 04, 2024 | Tricia Abney

Long Tail vs Short Tail Keywords Explained

Compare long tail vs. short tail keywords by learning where these terms came from and the different considerations when targeting each type of search query.

Jan 24, 2024 | Tricia Abney

An Expert's Guide to B2C Lead Generation

Master B2C lead generation by understanding how it differs from B2B and enjoy its benefits by implementing the top fifteen best-performing strategies.

Jan 18, 2024 | Tricia Abney

13 Benefits Of Case Studies in Content Marketing

Discover the top thirteen benefits of case studies in content marketing, including real actionable insights based on data that proves their effectiveness.

Aug 01, 2023 | Tricia Abney

How To Write an eBook To Drive Marketing Success

Want to learn how to write an eBook to drive marketing success? Here’s how to create an eBook for marketing and our steps for creating a successful eBook.

Jul 01, 2020 | Tricia Abney

6 Effective Strategies for Marketing to Gen Z

Don't confuse Gen Zers with millennials—they're in a league of their own. Find out how to better market to Gen Z customers here.