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PROBLEM
A leading FinTech solutions provider needed more time to focus on product development and less on recruiting technical writers.
Working in a highly technical industry requires a lot of bandwidth from your product, support, and dev teams to update documentation in a fast-paced environment. However, tasks like documentation detracts from your developers’ primary roles. According to Software’s Global Code Time Report, devs spend only around 52 minutes a day on actual coding. Inefficiencies like these can be extremely pricey, costing some businesses billions of dollars a year (BetaNews).
A leading solutions provider in the fintech space understood this dilemma all too well. Aggressive product goals left them feeling a bit stretched to launch new products while maintaining accurate documentation. They were in dire need of technical writers with deep expertise who could proactively build out documentation in tandem with product development.
They needed someone with the technical know-how and excellent writing chops to boot. This person would need to translate complex topics, details, and dev-speak into human language that resonates with audiences varying from C-suite execs to core developers.
They needed a unicorn: An expert writer proficient in coding who could create, maintain, and publish content for their knowledge base, while bridging the gap between their development, tech integration, and product teams.
The key problem they couldn’t solve alone? The product team didn’t have the time to scour through resumes and vet writers when they needed to maintain focus on the product roadmap.
SOLUTION
Compose.ly’s recruiting expertise and proven processes sourced a full-time technical writer, freeing up time for their teams.
On average, it can take companies around 60 days to hire a technical writer (Reddit). This client needed to hire a writer with an outsourced solution, and they needed one fast. So they began their search for a partner who could find a precise writer match based on their demanding goals.
Their knight in shining technical armor came in the form of Compose.ly, a content writing agency, with decades of experience recruiting and vetting freelance writers. Compose.ly quickly got to work aligning on the client’s job description and candidate requirements. Once aligned, Compose.ly’s recruitment team sourced a pool of the top 1% of applicants and provided the client with the curated list. From there, the client interviewed their first writer at the start of the month, made an offer, and executed the contract two weeks later.
It was a match made in heaven. After working with their new contract technical writer for just one week, they reached out to their Compose.ly team to begin searching for another writer. Based on their projected roadmap and limited team capacity, they knew it’d be beneficial to get the ball rolling on hiring a second writer as soon as possible since they were so pleased with the first match. They were right.
RESULTS
This Fintech powerhouse hired three highly experienced technical writers without wasting any valuable resources or time.
Because the administrative burdens of searching for specialized freelance writers were removed from this client’s plate, they were able to reallocate hours otherwise spent on documentation to managing and developing their product.
Over the course of their partnership with Compose.ly, the client hired four total technical writers to act as an extension of their team.
Not only did Compose.ly’s writers bear the brunt of the documentation needs, but they also made it more concise and accessible for the client’s users. Because these writers were carefully vetted to have a deep knowledge and understanding of the fintech industry, they were able to seamlessly communicate with relevant stakeholders — removing any points of confusion.
Overall, thanks to Compose.ly’s help, this client spent less time recruiting and onboarding an in-house writer and more time enabling their internal teams and end users.
Discover how Compose.ly can streamline your technical writing needs and do the same for you.
