Cutting-edge content marketing resources and tips for competitive industries.
Great headlines are a big deal. They’re also frustratingly elusive. At some point, every copywriter gets stumped thinking of article headline ideas. Fortunately, there’s plenty of sage advice out there...
Read MoreEvery second, more than 40,000 people Google something. That’s a lot of people you can reach, and one of the best ways to get to them is with a blog...
Read MoreFor the uninitiated, “ad copy” refers to the written portion of an advertisement. It’s a combination of headline, body, and CTA written to form an ad. Why is it important...
Read MoreDirect response, or direct response marketing, is designed to prompt its audience to take an immediate action, such as making a donation or signing up for a service. While this...
Read MoreIf you ever need help making small talk during a party or business meeting, just ask everyone in the room what podcast they’ve been hooked on lately. Podcasts are a...
Read MoreIn the professional world, many projects are a team effort, and writing assignments are no exception. Writers need to gather information from their sources, get feedback from their editors, and...
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