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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

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For Writers

6 Creative Headline Examples to Draw Inspiration From

April 03, 20 by Compose.ly

Great headlines are a big deal. They’re also frustratingly elusive. At some point, every copywriter gets stumped thinking of article headline ideas. Fortunately, there’s plenty of sage advice out there...

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For Writers

How Long Should a Blog Post Be?

April 01, 20 by Compose.ly

Every second, more than 40,000 people Google something. That’s a lot of people you can reach, and one of the best ways to get to them is with a blog...

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For Writers

How to Write Good Ad Copy: The Ultimate Guide

April 01, 20 by Compose.ly

For the uninitiated, “ad copy” refers to the written portion of an advertisement. It’s a combination of headline, body, and CTA written to form an ad. Why is it important...

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For Writers

What is Direct Response Copywriting?

March 31, 20 by Compose.ly

Direct response, or direct response marketing, is designed to prompt its audience to take an immediate action, such as making a donation or signing up for a service. While this...

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For Writers

How to Write a Killer Podcast Script

March 31, 20 by Compose.ly

If you ever need help making small talk during a party or business meeting, just ask everyone in the room what podcast they’ve been hooked on lately. Podcasts are a...

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For Writers

The Top 7 Online Collaborative Writing Tools

March 30, 20 by Compose.ly

In the professional world, many projects are a team effort, and writing assignments are no exception. Writers need to gather information from their sources, get feedback from their editors, and...

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