Learn how Compose.ly makes getting real results from content easier – whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings.
Who’s your content really speaking to — Google or your audience?
Could it be that your content strategy is missing its most important stakeholder?
We’re joined by Ana Osuna, Senior Outbound BDR at Compose.ly, who shares how she transforms outreach into authentic relationship-building by focusing on the humans behind the data. We’re also joined by Robyn Showers, Director of Content at Apollo, who discusses how to create content that doesn’t just rank, but resonates. Robyn highlights the importance of advocating for your audience, finding the balance between creativity and business goals, and the role of content in driving authentic, impactful connections.
Robyn Showers has spent more than a decade telling stories about technology and the people who use it. She's obsessed with developing content that inspires, educates, and delights, and she builds content programs that serve as the strategic storytelling arm of the marketing team. Robyn excels in balancing long-haul, brand-building programs with innovative experiments that drive immediate impact.
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