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It’s not uncommon for a well-written blog post to go from ranking #1 on search engines to sinking to the bottom of the first page. Updating your content is key to maintaining your position, earning traffic, and keeping your audience engaged.
Content should never be static. Search engines change constantly. What may count for SEO best practices just a few years could now be outdated. Many sites have dozens of blog posts that rank poorly for essential keywords. By updating your content, you can achieve the following:
- Ensure your content matches user intent
- Encourage more backlink opportunities
- Improve SEO rankings for vital keywords
- Increase conversion rates