Update Your Content for Traffic Growth

Sites often feature old blog posts — outdated by several months or even years — that don’t drive traffic or add SEO value. At Compose.ly, our professional content writers can turn your worst-performing articles into optimized, high-quality content.

Why Should You Update Your Content?

It’s not uncommon for a well-written blog post to go from ranking #1 on search engines to sinking to the bottom of the first page. Updating your content is key to maintaining your position, earning traffic, and keeping your audience engaged.

Content should never be static. Search engines change constantly. What may count for SEO best practices just a few years could now be outdated. Many sites have dozens of blog posts that rank poorly for essential keywords. By updating your content, you can achieve the following:
  • Ensure your content matches user intent
  • Encourage more backlink opportunities
  • Improve SEO rankings for vital keywords
  • Increase conversion rates

The Best Time to Refresh Your Content is Now

Competitors Are Constantly Improving Their Content

Your competitors are undoubtedly improving their content. If you’re already outranking them, update your content to maintain your position. If not, this is the ideal time to make even better content that outperforms your competitors.

Update Your Content for SEO

Does your title include the primary keyword? Are you using subheadings correctly? How well do your posts align with search intent? These are all questions you should ask when evaluating your old content. Through Compose.ly’s content writing service, you can improve the performance of low-ranking pages.

Generate More Links for Key Blog Posts and Pages

When lost in the fold, older content often receives fewer internal and external backlinks. By updating your content, you increase the chance of generating more backlinks and generating more traffic to your site.

Resurface Your Pages on Social Media

Once you’ve updated your content, you can share it on social media. It’s a great opportunity to engage with your audience. Highlight new insights or discuss changes in your industry relevant to the post.

Improve Conversion Rates

Increasing organic traffic is just one aspect of updating your content. Improve readability and address your target audience more effectively. At Compose.ly, we transform your old content into high-ranking posts that convert.

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Why Choose Compose.ly for Content Writing

Compose.ly’s platform is designed for convenience and optimal usability. Get relevant, well-written content to help your business grow.

Original, keyword-optimized content

Content writing & editing services

Professional writers trained in SEO

Easy-to-use platform

Topic ideation

In-app writer messaging system

Knowledge that spans industries.

Our writers specialize in a range of categories, providing tailored content for your industry.
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Whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings, Compose.ly has the team to help!
Wel’ll discuss your business goals and share best practices for all things content including strategy, development, and SEO.

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