Update Your Content for Traffic Growth
Sites often feature old blog posts — outdated by several months or even years — that don’t drive traffic or add SEO value. At Compose.ly, our professional content writers can turn your worst-performing articles into optimized, high-quality content.
Trusted by industry leaders worldwide.
Why Should You Update Your Content?
It’s not uncommon for a well-written blog post to go from ranking #1 on search engines to sinking to the bottom of the first page. Updating your content is key to maintaining your position, earning traffic, and keeping your audience engaged.
Content should never be static. Search engines change constantly. What may count for SEO best practices just a few years could now be outdated. Many sites have dozens of blog posts that rank poorly for essential keywords. By updating your content, you can achieve the following:
- Ensure your content matches user intent
- Encourage more backlink opportunities
- Improve SEO rankings for vital keywords
- Increase conversion rates
The Best Time to Refresh Your Content is Now
Competitors Are Constantly Improving Their Content
Your competitors are undoubtedly improving their content. If you’re already outranking them, update your content to maintain your position. If not, this is the ideal time to make even better content that outperforms your competitors.
Update Your Content for SEO
Does your title include the primary keyword? Are you using subheadings correctly? How well do your posts align with search intent? These are all questions you should ask when evaluating your old content. Through Compose.ly’s content writing service, you can improve the performance of low-ranking pages.
Generate More Links for Key Blog Posts and Pages
When lost in the fold, older content often receives fewer internal and external backlinks. By updating your content, you increase the chance of generating more backlinks and generating more traffic to your site.
Resurface Your Pages on Social Media
Once you’ve updated your content, you can share it on social media. It’s a great opportunity to engage with your audience. Highlight new insights or discuss changes in your industry relevant to the post.
Improve Conversion Rates
Increasing organic traffic is just one aspect of updating your content. Improve readability and address your target audience more effectively. At Compose.ly, we transform your old content into high-ranking posts that convert.
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Why Choose Compose.ly for Content Writing
Original, keyword-optimized content
Content writing & editing services
Professional writers trained in SEO
In-app writer messaging system
Knowledge That Spans Industries
Our writers specialize in a range of categories, providing tailored content for your industry. We recruit creators from specialized fields, with many holding certifications in their industries of focus. From CPAs to paralegals, Ph.Ds, and lawyers, our content writers always deliver on experience, expertise, authority, and trustworthiness.