How To Add Social Media To Your Freelance Writing Business

July 21, 2016
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Are you a struggling writer looking to increase your profits? But it seems like no matter what you do, or no matter how hard you try, you still can’t get a steady client base.

Well, what if I told you can increase your writer’s income by not writing at all? The truth is, you can, and I’ll tell you my personal story so you can find out how to stop marketing writing services and get more work.

About a year ago, I was marketing my SEO Writing Services. I would go networking, direct mail, direct email, and even go to job boards to get writing work. I was getting some writing projects but not at a steady pace to help me support my lifestyle. I was frustrated.

I was doing all the legwork and no response, while all my colleagues were making a killing online. At first, I thought it was my writing skills, but after doing some research, I found out that it certainly wasn’t my writing skills.

How I Started to Offer Social Networking Services

The #1 reason why I started offering social networking services was because everyone was asking for it. I knew about Facebook, Twitter, LinkedIn, etc. In fact, I was already on these sites to get clients for my writing services—little did I know that businesses actually pay people to do the same.

So, when I would go out marketing my writing services, I would get questions like: Do you know how to use Facebook & Twitter? Are you familiar with Facebook & Twitter, etc.? I said yes, and the rest was history!

In the beginning, I knew the technical aspects of Social Media, how to set-up a fan page on Facebook, FBML, etc, etc. At first people started cutting me checks for an hour of my time, they wanted to sit down with me so I could show them how to upload a photo, post a comment, add a friend, etc.

Shortly after I showed some prospects how to master social media, they realized it would be too much on their plate, so they asked me can I just do it for them. That’s how I got the title Social Media Manager, and the rest is history from there. I know actively manage 7 accounts, and I have 1 part-time employee to help me.

How Can You Start Offering This Lucrative Service

Social Media Manager is one of the most demanded jobs in the world. So many people are jumping on the band wagon and calling themselves Social Experts over night. But, what you must understand is that Social Media is much more than posting a status update; it’s about building relationships.

That’s what separates the real from the fake, the ones who understand that Social Media is about building rapport and connection is the ones who are going to make it in the Social Media game. Here are a few pointers of how you can stand out from the crowd:

• You have to learn how to craft an effective Social Media Marketing Plan for you clients.
• You have to know how to Engage an Audience
• You have to have good listening skills
• You have to have good writing skills

If you really want to become a Social Media Expert, it’s important that you have your own Social Media presence. Facebook, Twitter, LinkedIn, and YouTube are virtually the most popular social media sites, but they are not the only ones.

As a Social Media Expert, you will have to know or at least find out what social networks will be best for your clients. Facebook is certainly not the only site you should tout to your client about.

Why Offering Social Media Services Can Increase Your Writer’s Income

Social Media is all about building relationships, and building relationships requires engaging your audience. In order to engage your audience, you have to provide good quality content. Providing quality content plays a major role in the Social Space.

Even though it’s about building relationships, it’s also a great way to generate quality leads who are interested in your services. This is where you can help your clients come up with an effective content strategy to get them more leads that turn into loyal paying clients. You can offer your clients Blogging, SEO Article Writing, and Press Release services that you place on their social networks for them.

This way they are getting more exposure and not coming off pushy or sales-y to their social networking audience. They are offering value by providing good quality content. You have to show your prospect/client the value of offering good quality content. Because what’s the point on being on the social networks if you have nothing to offer?

Get Started Today & Start Making Some Money Immediately

It’s not hard to become a Social Media Expert, especially if you are a writer. As a writer, you will be able to craft up golden nuggets of content for your clients to help keep their audience engaged.

You can literally set up your Social networks– if they’re not set-up already, and start marketing your services and get your 1st client in a week! I barely market my Social Media services (because I want to focus on writing), and I’m averaging about 6 leads a week.

Now is the best time to start!

About the Author:

If you want to increase your profits, and get some more writing gigs, I highly suggest that you add Social Media to your list of services and you will surely reap the rewards. To learn the Do’s and Don’ts of offering Social Media, and how 2 Freelance Writers added this Profitable service to increase their income visit

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