Project Rating Rubric


The following descriptions are intentionally broad, and no category will describe a given project perfectly.

A project doesn’t need to exhibit all the issues associated with poor content to be considered poor, just as a project doesn’t need to be perfect in every regard to be considered exceptional.


Poor content

Acceptable content

Good content

Great content

Exceptional content
Organization and FlowCompletely illogical flow, formatting, and structureClunky flow, formatting, and structurePassable flow, formatting, and structureRelatively good flow, formatting, and structureExcellent flow, formatting, and structure
Creativity and KnowledgeabilityGrossly under-researched, fluffy content lacking any effort to engage the readerUnder-researched content that’s mostly unengagingMostly well-researched content with a few bright spots of creativityCarefully researched and mostly engaging contentPainstakingly researched, informative, and riveting content
Client PreferencesBlatant disregard for client preferencesNotable disregard for or misunderstanding of client preferences and intentAttempted adherence to client preferences and intentAdherence to nearly all client preferences and intentComplete adherence to client preferences and intent
Clarity and LanguageNearly unreadable language and word choiceHard-to-parse language and word choiceDecent language and word choice with someMostly clear language and word choiceNearly flawless language and word choice
Grammar and MechanicsUnfixable number of spelling, grammar, and punctuation errorsNumerous spelling, grammar and punctuation errorsMany spelling, grammar, and punctuation errorsSeveral spelling, grammar, and punctuation errorsAlmost no spelling, grammar, and punctuation errors
SEOComplete misunderstanding of SEO best practicesNotable inattention to SEO best practicesAttempted adherence to SEO best practicesConsistent adherence to SEO best practicesCarefully attention to SEO best practices
SummaryThe content reflects a fundamental misunderstanding of guidelines or is full of distracting and unfixable mechanical problems. A 1-star project contains little to no usable content and you should always get it revised by the writer. See an example here.The content is mostly usable but will require substantial revisions to adhere to guidelines and/or professional writing standards. In most cases, we suggest sending content like this back to the writer for revision. See an example here.The base content is generally strong, but may lack some attention to detail or high-level cohesion. Most often, this content will not require revisions from the writer. See an example here.The content is an example of high-quality work with minimal errors and complete adherence to guidelines. This content will not need to be revised by the writer and requires little effort to edit. See an example here.The content represent the best that writers have to offer: excellent prose with careful attention to guidelines and thoughtful construction throughout the piece. See an example here.

ATTENTION, EDITORS! If you encounter anything resembling plagiarism, DO NOT submit or rate the project. Instead, please contact [email protected].


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