Algorithm-Proof Your Content Strategy in 2023

December 7, 2:00pm EST

Did you know that Google makes thousands of updates to their search algorithms every year? While most of these adjustments go unnoticed, there have been several updates these past few months that have had a significant impact on rankings, organic traffic, and lead generation.

It’s left many puzzled on the best content strategy to withstand all of these constant changes. There’s one strategy that always works — creating quality, valuable content. On Wednesday, December 7th, we’re walking through the tried and true practices you can use to limit the fluctuation and make your content algorithm proof. We’ll discuss:

- The impact of the most recent algorithm updates and what to expect moving forward

- The on-page and technical elements for all website pages you want to rank for keywords

- The importance of building genuine authority and expertise in your content pieces

Speakers

Nicole MacLean

As Head of Growth Marketing at Compose.ly, Nicole leads her team with a focus on building and growing relationships through meaningful brand experiences. Nicole has built her career with a commitment to employee development and engagement. Passionate about gender equality in the workplace, Nicole has founded various female affinity groups throughout the Indianapolis tech community and continues to serve as an advocate. She’s been named to Techpoint’s Tech25 Class of 2018 and one of Indy’s Most Pivotal Leaders in 2019. Outside of work, you can find her discussing the Enneagram over coffee (classic 2), losing at trivia, and re-watching Parks and Rec.