Effectively Scale Content With Outsourced Resources

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Summary

One of the biggest challenges for a marketing leader, especially in an uncertain economy, is knowing how to resource their team effectively. In fact, according to the CMO Council, 86% of marketers believe that a lack of resources and capabilities impairs their team’s overall performance.

As to-do lists grow or budgets tighten, it’s important to have the right team in place to produce the content you need to fuel your business goals.

In this webinar, our panelists share their experience building a consistent stream of content while managing outsourced resources. Watch as Ashley Strosnider, Head of Editorial at Compose.ly, Corey Kirk, Manager of Marketing & Communication at Resourcing Edge, and Jaci Schreckengost, Content Marketing Specialist at QuickFrame by MNTN, as they discuss: 

  • When to hire in-house versus working with a trusted party
  • The foundational elements you need in place to make outsourced resources successful
  • What evaluation criteria to use when selecting third-party partners
  • How to scale content production without sacrificing quality