Speaking CEO:

How to Make the Business Case for Content


As economic uncertainties loom, making the business case to your CFO and CEO for resources like content can be a challenge. Mastering the art of collaborating with your CFO and articulating marketing requirements and strategies in terms they grasp is an invaluable skill for marketing leaders.

Watch Compose.ly’s Head of Marketing, Nicole MacLean, during this 30-minute webinar as she provides a framework for determining the right resources for your content strategy and templates for presenting the business case to your leadership team.

You’ll walk away with:

  1. Resourcing best practices including when to hire internal v. external
  2. Creating your business case including a spreadsheet template to showcase ROI
  3. Messaging tips plus a sample email template for presenting your needs to stakeholders like the CEO and CFO


Nicole MacLean, Compose.ly

As Head of Growth Marketing at Compose.ly, Nicole leads her team with a focus on building and growing relationships through meaningful brand experiences. Nicole has built her career with a commitment to employee development and engagement. Passionate about gender equality in the workplace, Nicole has founded various female affinity groups throughout the Indianapolis tech community and continues to serve as an advocate. She’s been named to Techpoint’s Tech25 Class of 2018 and one of Indy’s Most Pivotal Leaders in 2019.