As economic uncertainties loom, making the business case to your CFO and CEO for resources like content can be a challenge. Mastering the art of collaborating with your CFO and articulating marketing requirements and strategies in terms they grasp is an invaluable skill for marketing leaders.
Watch Compose.ly’s Head of Marketing, Nicole MacLean, during this 30-minute webinar as she provides a framework for determining the right resources for your content strategy and templates for presenting the business case to your leadership team.
You’ll walk away with: