Speaking CEO:

How to Make the Business Case for Content
Watch Below!

Summary

As economic uncertainties loom, making the business case to your CFO and CEO for resources like content can be a challenge. Mastering the art of collaborating with your CFO and articulating marketing requirements and strategies in terms they grasp is an invaluable skill for marketing leaders.

Watch Compose.ly’s Head of Marketing, Nicole MacLean, during this 30-minute webinar as she provides a framework for determining the right resources for your content strategy and templates for presenting the business case to your leadership team.

You’ll walk away with:

  1. Resourcing best practices including when to hire internal v. external
  2. Creating your business case including a spreadsheet template to showcase ROI
  3. Messaging tips plus a sample email template for presenting your needs to stakeholders like the CEO and CFO