In this 30-minute webinar, Manuela Bárcenas, Head of Marketing at Fellow, joined us to share strategies for staying in tune with your ICP and customer feedback in order to accurately scale content. Watch on-demand to leave with tangible tips for:
💜 Balancing long-term planning with flexibility
💜 Being obsessed with your ICP and listening to discovery calls
💜 Reducing silos and documenting marketing plans
Manuela Bárcenas is a startup marketer on a mission to help leaders and their teams work better together. With over 5 years of experience, she specializes in creating successful playbooks for SEO, Demand Generation, Content Marketing, Brand Awareness, and Product Marketing initiatives.