The Writer's Guide to Using AI in Blog Writing

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It's no secret that quality content is the key to driving traffic to your business and connecting with customers. But producing high-quality content is exacting, time-consuming, and difficult. For your content to rank high in search engines, it needs to be search engine optimized and answer key questions better than other web content.

Artificial intelligence blog writing aims to tackle these challenges, making content writing faster and cleaner than ever. This comprehensive guide will teach you more about AI blog writing and how to use it to up your content creation game.

What Is AI Blog Writing?

Artificial intelligence blog writing — also known as AI blog writing — uses online tools to generate content that sounds like it was produced by humans.

Various artificial intelligence tools work in different ways, but strong AI tools collect data online and then synthesize that data into new, original content. In theory, you could use artificial intelligence content exclusively to produce content for your website or social media pages.

Which AI Content Writer Is the Best?

There are a number of quality online AI content writers. Some of the top AI content creation tools include:

  • Jasper (previously known as Jarvis)
  • Frase
  • Peppertype
  • MarketMuse

Here’s what you need to know about these AI blog writers.


Jasper is an AI tool that writes original content, including blog articles, social media posts, and website copy. It can write content in over 25 languages, and if you pay for Boss Mode, you can even use Jasper to create long-form content.

You can choose different modes like Introduction mode or Storyteller mode to guide Jasper to create the right voice and style of content for different sections of your writing.

With Jasper, you can either pay for 20,000 or 50,000 words a month. If you go over your word count for the month, you can pay per word for extra content, or you can wait to receive new credits the next month.


Frase is designed to help you create SEO-optimized content at scale. You can use existing templates or create your own template for Frase to work within. Frase can help you research competitors and find related keywords quickly and easily without the hassle of juggling SEO tools on top of your AI-generation tools.

Frase has three different pricing categories — $14.99, $44.99, and $114.99 — depending on how many articles you want it to write each month. calls itself a “virtual content assistant.” It’s unique because it can create emails and landing pages in addition to blog content. You can also train Peppertype and adapt it to your preferences, meaning the content you generate through Peppertype should get better the longer you use it. has two plans: a personal plan for $35 per month or a team plan for $40 per month. Both plans give you access to templates, unlimited projects, and 50,000 words, but the team plan allows you to collaborate on the platform with multiple people from your company.


MarketMuse is best used to analyze content and view suggestions to improve SERP rankings. MarketMuse measures content quality and authority on your site, helping you discover which articles need to be improved. It can then generate AI blog topics and content that would rank better for SEO purposes than the content currently on your site.

While there is a free MarketMuse plan, the more powerful plans cost thousands of dollars per year. This makes MarketMuse a powerful tool for larger companies. However, it may not be the best AI content creation tool for smaller companies or bloggers who want to produce larger quantities of content.

Will AI Replace Content Writers?

While you could use AI blog writing as a replacement for a content writer, the best way to use artificial intelligence is to kickstart content writing. Content writers can use AI as a tool to begin their research, develop creative ways to say things, and create content more quickly. But using AI on its own does a disservice to your company.

Are AI Content Writers Good?

Deciding whether AI content writers are “good” depends on your definition of suitable content. All AI-generated content should be, at a minimum, edited for clarity and accuracy.

AI content writers can be good at assimilating information, optimizing content for SEO purposes, and helping you come up with content more quickly than you could do on your own. But even the best AI content writers must be edited for content, clarity, and accuracy.

Are Content Writers Becoming Obsolete?

Although using AI to generate content is becoming more common, it doesn’t mean that content writers are becoming obsolete.

Writing is an art form. AI is a powerful tool that can help writers create content. But at the end of the day, high-quality content will always need a human touch. The difference when you use AI is that the human content writers have to do less initial craftsmanship and research. This leaves them free to:

  • Improve the tone and style of the content that’s being created
  • Fact-check the AI
  • Add high-quality sources and research

Should I Use AI To Write Blog Posts?

Choosing whether to use AI to write blog posts isn’t cut and dry. As with any business decision, there are several important factors to consider.

Benefits of Artificial Intelligence Blog Writing

Saving time is one of the biggest benefits of artificial intelligence blog writing. Artificial intelligence can put together content in a fraction of the time it would take a content writer to do the pertinent research and write content.

Using AI also means you aren’t stuck relying on humans to create content. Even if your content writer is on vacation or dealing with a personal emergency, you have an avenue for creating content and putting out regular information.

Another benefit is that AI-generated content is wholly original content. As long as you’re using a proper AI tool rather than a content skimmer, you can feel confident that the content you’re receiving is copyright-free and safe to use on your site.

Downsides of Artificial Intelligence Blog Writing

Artificial intelligence blog writing isn’t without its flaws.

AI isn’t a perfect system, and even the best AI content writing software will sometimes produce content that is unreadable, awkward, or inaccurate. This means that all content produced by AI software needs to be edited before being published on your site.

AI software can also be hard to use. Depending on the software you choose, there may be a limit to the number of characters produced — even if they’re not being used. Some tools can’t produce long-form content, for example, while others may struggle with technical writing or white paper writing.

Writing with AI tools as an assistant can also be tricky. There’s a learning curve with each new AI tool you try out. For that reason, it’s important to read reviews before choosing an AI tool so that you don’t try tools out unnecessarily.

Finally, just like content writers, AI tools cost money to use. You’ll need to evaluate whether the cost of AI is worth the benefits of using AI software to create content faster.

Choosing Whether To Use AI to Write Blog Posts

AI tools are valuable, but they’re also just that: tools.

When choosing whether AI tools are valuable for creating content for your brand, consider factors such as:

  • Whether the amount of time the AI would save you makes up for the cost of the tool itself
  • What type of content you need produced
  • How important tone is to you, and how difficult that tone is to reproduce

AI tools like Jasper work by looking at similar topics on the web and writing content that presents similar information in a new way.

Of course, this way of working means that AI can’t produce any truly original information. It’s hard to make content that’s better than anything else on the web when your only reference tools are writings already on the web. That’s why it’s best to use AI in conjunction with skilled content writers to produce the best possible content.

How Can I Use AI To Create Better Content?

You may be surprised to find that content writers are some of the top users of AI blog writing tools. That’s because AI tools can be leveraged to help writers create better content.

The key to making this strategy successful is for writers to use AI tools as a jumping-off point for their own writing. AI is great for helping you structure your arguments, collect research, and begin putting your thoughts on paper. It can be especially useful for hard-to-write paragraphs. For example, if you find yourself stuck on writing introductions or conclusions, AI tools may help bolster your writing and give you new ideas.

To make the most out of AI content creation, be prepared to put in some time to take generated content to the next level. Be sure to check anything AI presents as facts and back up arguments with your own research. You may need to rewrite entire sections to get the tone just right for your blog or add sections to make the point you want to make.

Most AI content writers also need to be guided to avoid going on tangents. You can guide your AI content writer by creating sub-headings, for example, to help it stay on topic and make the points you want to make. Many AI tools also let you set the tone (i.e., professional or casual), which can help you get your content in the right ballpark.

Write Content Faster With Artificial Intelligence Blog Writing

The goal of AI blog writing isn’t to replace content writers, but to help content writers produce quality content faster than ever. If that sounds like a good goal for you, it may be time to start researching top AI tools on the market. Look for skilled tools that are best at producing the type of content you need the most of.

If you want a totally hands-off approach to create content for your site, consider blog writing services. Expert writers will carefully craft content with SEO, keywords, and research in your brand's voice — and take care of the editing that AI-generated content won't.

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