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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

Need help developing and executing your content strategy? Compose.ly has you covered.

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Strategy

Growth Marketing: Focused Strategy for Better Results

October 22, 21 by Chad M. Crabtree

If you’re looking to take your marketing to the next level, you may be familiar with the term growth marketing. This marketing strategy prioritizes more than just making sales: it’s...

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Strategy

Marketing Channels: Effective Ways to Drive Growth

October 22, 21 by Chad M. Crabtree

‌With more consumer touchpoints than ever before, your company can reach target customers in a variety of ways. When creating your marketing plan, you likely outlined different strategies for various...

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Strategy

Omnichannel Marketing: Guide to a Winning Strategy

October 21, 21 by Chad M. Crabtree

Omnichannel marketing is one of the most popular modern marketing strategies. The past ten years have seen explosive adoption of the strategy. The number of companies investing in omnichannel customer...

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Strategy

Brand Positioning: Share Your Company’s Unique Value

September 22, 21 by Chad M. Crabtree

It’s tempting to jump right into marketing. Who doesn’t want to have fun building an online presence and creating witty ads? But developing brand positioning goals upfront helps you construct...

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For Writers

Travel Blog Ideas: Inspiration for Better Content

August 29, 21 by Chad M. Crabtree

No matter how you’re connected to exploring new destinations, a well-written travel blog can drive traffic to your website. The travel blogging niche may seem a bit saturated with so...

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Strategy

Copywriting vs Content Writing: Persuade and Educate

August 21, 21 by Chad M. Crabtree

Digital marketing is less about selling and more about building trust. People respond to great content that piques their interest in your brand, compared to traditional marketing that focuses more...

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