The Content Blueprint

Cutting edge content marketing strategies for competitive industries

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April 19, 18 | by Joyce Chou strategy

Content Audits: What They Are, Why You Need ’Em, and How to Do One

A content audit is a game-changer for stepping up any website’s content marketing strategy. Keep reading to find out what a content audit is, why your website needs one, and...

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April 17, 18 | by strategy

5 Foolproof Ways to Generate Fresh Blog Ideas

This article was written by Will Miedema, one of’s very own content writers. As an owner/operator of a business, regularly creating and delivering fresh website content is an absolute...

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April 16, 18 | by strategy

7 Steps for Building a Content Marketing Strategy that Works

This article was written by John Bogna, one of’s very own content writers. You’re an established business owner or a complete newcomer, convinced that your company is the next...

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February 23, 18 | by Monica Mizzi strategy

How to Hire a Great Freelance Writer: Everything you Need to Know

So you’re faced with a looming writing project, and you’ve decided to hire a freelance writer to get the job done. If you’re feeling a bit overwhelmed at the prospect...

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February 22, 18 | by Tomas Swinburne strategy

How Blogging Works For Your Business and Why it Matters So Much

You’d be forgiven for wondering, “What exactly is a business blog, and what’s the point?” The answer is simple: successful businesses blog to become visible to both customers and search...

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February 22, 18 | by Joyce Chou strategy

How to Enhance Your Content Strategy with User Personas

Want to find out how user personas can change your marketing strategy for the better? Here, we’ll cover what they are and how you can use them for your business...

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February 02, 18 | by for-writers

8 Essential Tips for Writing an Awesome Blog Post in 2018

This article was written by Holland Webb, one of’s very own content writers.  There’s a content marketing revolution underway, and freelance content writing has never been easier to find,...

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February 01, 18 | by Monica Mizzi strategy

4 Reasons Why You Need to Add White Papers to Your Content Strategy

If you were to ask a group of business leaders and marketers to share their thoughts on white papers, you’ll hear a sizeable proportion assert that “the white paper is...

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January 29, 18 | by Joyce Chou strategy

How to Use Google’s AdWords Keyword Planner for Free

Once upon a time, Google gave the public easy access to its AdWords Keyword Planner. As a free tool, the Keyword Planner helps cash-strapped businesses get started on keyword research,...

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January 24, 18 | by Joyce Chou strategy

How to Make Excellent Content that People (and Google) Love

Looking to make excellent content that’ll bring in web traffic and increase your social shares? We’ve outlined the key steps to creating content that both users and Google love. Table...

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The Content Strategist's Playbook: How to Outsource Writers to Save Money, Drive Traffic, and Win Big

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