The Content Blueprint

Cutting edge content marketing strategies for competitive industries

videographer content marketing
May 24, 18 | by Caitlin Hennegan strategy

6 Unbeatable B2B Content Marketing Strategies for 2018

On the surface, content marketing seems like a form of digital marketing that only business-to-consumer (B2C) companies can benefit from, especially if these brands have big budgets to create viral...

Read More
May 17, 18 | by Monica Mizzi strategy

Editorial / Content Calendars: Why You Need One & How to Pick the Best

Editorial calendars, also known as content calendars, are one of those marketing tools many businesses know they should look into, but never do. We get it – they can seem...

Read More
two different colored doors
May 17, 18 | by strategy

SEO vs. SEM: What’s the Difference and Which Do You Need?

This article was written by Rachel Stamper, one of’s very own content writers. Your business needs a strategy for online success no matter your niche and should consider encompassing...

Read More
scaling content marketing strategy
May 10, 18 | by Caitlin Hennegan strategy

How to Scale Your Content Marketing Strategy

Content marketing is a valuable form of digital marketing that virtually any company can benefit from. But when your business is at its maximum output, how can you build a...

Read More
A clock, a notebook and a smartphone on a white desk
May 09, 18 | by Zachary Vickers strategy

How Long Do Content Marketing Strategies Take to Succeed – and Why?

Is your content marketing strategy taking ages to pay off, or are you wondering just how much time you’ll need to invest to see results? We’ll break down why most...

Read More
content marketing budget workspace
May 03, 18 | by Caitlin Hennegan strategy

How Much Should I Spend on Content Marketing?

Content marketing is one of the most popular forms of digital marketing these days, and for good reason: it’s a powerful tool for building web traffic,  brand awareness, and increasing...

Read More
glass bridge between buildings
April 19, 18 | by Joyce Chou strategy

Content Audits: What They Are, Why You Need ’Em, and How to Do One

A content audit is a game-changer for stepping up any website’s content marketing strategy. Keep reading to find out what a content audit is, why your website needs one, and...

Read More
different colored cactuses in a line
April 17, 18 | by strategy

5 Foolproof Ways to Generate Fresh Blog Ideas

This article was written by Will Miedema, one of’s very own content writers. As an owner/operator of a business, regularly creating and delivering fresh website content is an absolute...

Read More
Two people playing chess together
April 16, 18 | by strategy

7 Steps for Building a Content Marketing Strategy that Works

This article was written by John Bogna, one of’s very own content writers. You’re an established business owner or a complete newcomer, convinced that your company is the next...

Read More
purple pool ball
February 23, 18 | by Monica Mizzi strategy

How to Hire a Great Freelance Writer: Everything you Need to Know

So you’re faced with a looming writing project, and you’ve decided to hire a freelance writer to get the job done. If you’re feeling a bit overwhelmed at the prospect...

Read More's Free Content Outsourcing Ebook Cover

The Content Strategist's Playbook: How to Outsource Writers to Save Money, Drive Traffic, and Win Big

Outsmart your competition with cutting edge content outsourcing strategies used by experts worldwide. 2017 Edition.

Download Now