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The Content Blueprint

Cutting-edge content marketing strategies for competitive industries.

Need help developing and executing your content strategy?
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Strategy

Your Complete On-Page SEO Checklist

April 19, 19 by Joyce Chou
open book on its side

Many people tend to think of search engine optimization (SEO) as simply inserting keywords into your content—but there’s a lot more to it. In fact, it can be divided into...

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Strategy

The Do’s and Don’ts of Content Curation

April 11, 19 by Guest Author
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Unless you’ve been living under a rock, you know how content marketing has evolved into an e-commerce staple in the modern economy. Everyone knows the phrase “content is king.” But...

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Strategy

How to Hire a Great Freelance Writer: Everything You Need to Know

April 04, 19 by Monica Mizzi
purple pool ball

So you’re faced with a looming writing project, and you’ve decided to hire a freelance writer to get the job done. If you’re feeling a bit overwhelmed at the prospect...

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Strategy

How to Use Google Ads’ Keyword Planner (2019 Edition)

March 22, 19 by Joyce Chou
Laptop user on Google homepage

An effective content strategy is guided by keyword research. That’s why digital marketers use Google Ads’ Keyword Planner. With its treasure trove of keyword data, Keyword Planner can help launch...

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Strategy

How to Use Google Trends for Keyword Research

March 08, 19 by Joyce Chou
woman using laptop

Creating content that’s relevant to your users is a big part of what makes a content strategy successful. After all, if you’re writing about something that doesn’t apply to your...

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Strategy

5 Reasons Why You Should Outsource Your Blog

February 22, 19 by Compose.ly
directing freelance writer

Blogging is a must for modern businesses—it helps engage your customers outside of traditional marketing, drives traffic to your site, and increases your brand awareness. As a matter of fact,...

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