Menu

The Content Blueprint

Cutting-edge content marketing strategies for competitive industries.

Compose.ly's Free Content Outsourcing Ebook Cover

The Content Strategist's Playbook: How to Save Money, Drive Traffic, and Win Big

Free Download
Strategy

White Hat SEO: What Is It, and Why Should Your Website Use These Techniques?

February 13, 19 by Joyce Chou
cowboy standing outside car

If you’re just starting out in digital marketing, chances are you’ve heard of “white hat SEO” and “black hat SEO.” But what are they, and what’s the deal with the...

Read More
Strategy

Evergreen Content: What It Is and Why Your Website Needs It

February 04, 19 by Joyce Chou
evergreen forest

[This post was originally published in January 2018, but we’ve since updated it with more info!] Evergreen content is a critical part of content marketing. Here, we’ll teach you what...

Read More
Strategy

What is Black Hat SEO & Why Shouldn’t You Use It?

February 01, 19 by Joyce Chou
man with black hat

Like the Wild West, the world of SEO has both good and bad—and that’s exactly why the terms “white hat” and “black hat” SEO emerged. In old western films, the...

Read More
Strategy

SEO vs. SEM: What’s the Difference and Which Do You Need?

January 24, 19 by Compose.ly
two different colored doors

[This post was originally published by one of Compose.ly’s very own content writers, Rachel Stamper, in May 2018. We’ve since updated it with more info!] Your business needs a strategy...

Read More
Strategy

8 Ways to Get More Traffic to Your Blog

January 16, 19 by Joyce Chou
pedestrians crossing road

There are at least 400 million blogs out there on the world wide web, although it’s safe to say not all are active. In fact, many bloggers are quick to...

Read More
Strategy

The Do’s and Don’ts of SEO Content Writing: How to Write for SEO

January 10, 19 by Joyce Chou
man writing at desk

So you’ve heard about search engine optimization (SEO). Google’s ever-changing algorithm is unpredictable and hard to please, making SEO a finicky science at best. In spite of that, digital marketers...

Read More

No more items.

Error loading pages.

Compose.ly's Free Content Outsourcing Ebook Cover

The Content Strategist's Playbook: How to Save Money, Drive Traffic, and Win Big

Outsmart your competition with cutting edge content outsourcing strategies used by experts worldwide. 2018 Edition.

Download Now