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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

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Strategy

What is Copywriting?

January 13, 20 by Joyce Chou

To the untrained writer, “copywriting” may sound more technical and intimidating than just plain old writing—but it’s a skill that anyone can master with consistent study and practice. The first...

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Strategy

The Top 7 Experts in Digital Marketing (& Why You Should Follow Them)

January 08, 20 by Compose.ly

Differentiating yourself in the digital space is more important today than it’s ever been. Solo entrepreneurs and businesses alike have realized that content is king, which means a lot more...

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Strategy

How to Set Up an Efficient Marketing Department

January 03, 20 by Guest Author

Collaboration happens everywhere and all the time for marketing teams. But marketers face so many bottlenecks—for instance, disorganized team members, misunderstandings in communication and the flow of information, and inefficient...

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Strategy

How to Write a Newsletter: The Ultimate Email Marketing Guide

December 19, 19 by Joyce Chou

Email is a time-tested tool to drive sales and conversions. In fact, according to HubSpot, more than 59% of marketers say that email is their biggest source of ROI. Moreover,...

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Strategy

What is a Ghostwriter? & Why You Should Hire One

December 10, 19 by Compose.ly

The ghostwriting business is booming, part-and-parcel of a thriving internet. The demand for content is at an all-time high with no signs of a slowdown. Ghostwritten content is penned by...

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Strategy

How to Write a YouTube Video Script Like a Pro: 6 Tips

December 04, 19 by Guest Author

YouTube is highly competitive. To get as many views as possible for your content, you need to produce strong and captivating videos that grab and hold attention for as long...

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