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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

Need help developing and executing your content strategy? Compose.ly has you covered.

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Strategy

Native Advertising: A Guide to How Native Ads Work

December 03, 21 by Brandon Woods

The advertising market is saturated. As the business world grows increasingly competitive, advertisers have embraced every possible advertising location and opportunity. Standard ads are so pervasive that many customers are...

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Strategy

Brand Attributes: Definition, Examples, and Lists

December 02, 21 by Brandon Woods

With what feels like a never-ending amount of buzzwords and catchy phrases to keep up within brand strategy, it’s easy to tune it all out as noise. One of the...

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Strategy

AI Writing Software: 18 Best AI Writing Tools for 2022

December 02, 21 by Brandon Woods

Artificial intelligence has made great strides in recent years. Today, it’s used in a variety of applications and industries, from technology to healthcare. Even the content marketing world is seeing...

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Strategy

What Is Attribution? Benefits and Examples

December 01, 21 by Brandon Woods

The main function of a marketing campaign is to drive customers into your business. Measuring how successfully each channel builds awareness and pulls people to your website improves your marketing...

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Strategy

Functional Marketing Strategies: A Guide for Any Business

November 30, 21 by Brandon Woods

Every business needs a cohesive marketing strategy to appeal to customers and drive them to buy your product or service. To drive people to your website and into your business,...

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Strategy

What Is Thought Leadership? Definition and Examples

November 29, 21 by Brandon Woods

Thought leadership is a powerful technique cutting through the noise of content marketing, and it’s a possibility for any business with insights to share. Who are the top thinkers in...

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