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The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

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Strategy

The 8 Best Content Promotion Strategies

July 10, 20 by Compose.ly

Creating quality content is only half the battle. You also have to promote it. Many companies fail at this step in their content marketing strategy. They build content, click publish,...

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Strategy

The Skyscraper Technique: How to Execute It for Maximum SEO Results

July 08, 20 by Compose.ly

Your online business needs a content plan. And one of the biggest elements of any content plan is your SEO strategy. SEO, or search engine optimization, involves practices such as...

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Strategy

6 Effective Strategies for Marketing to Gen Z

July 01, 20 by Compose.ly

Now that your brand has put in the effort to figure out how to market to millennials, it’s time to start reaching out to the next generation — Gen Z....

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Strategy

6 Digital Marketing Case Studies to Learn From

June 26, 20 by Compose.ly

Today, marketers are becoming increasingly savvy to the fact that digital marketing is a great way to increase traffic and generate leads for their businesses. According to the Content Marketing...

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Strategy

Is SEO Worth Paying For?

June 24, 20 by Compose.ly

Search engine optimization, or SEO, is the practice of increasing traffic to a website by boosting organic (non-paid) rankings in search engine results pages. Businesses do this through a range...

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Strategy

Then and Now: The Evolution of Digital Marketing

June 19, 20 by Compose.ly

Three decades ago, marketers were just starting to add the term “digital marketing” to their vocabularies and game plans. It’s a practice that took off with the rise of the...

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