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The Content Blueprint

Cutting-edge content marketing strategies for competitive industries.

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Strategy

What is a Content Strategy & How Do You Create One?

June 19, 19 by Compose.ly
chess board

Every brand has a story to tell—a tale that sets them apart and makes them unique. Details of your origin, mission, values, and growth all come together to create a...

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Strategy

The 10 Unbeatable Types of Content Marketing

June 14, 19 by Joyce Chou
videographer content marketing

Many businesses struggle with determining exactly what type of content to invest in, specifically what’s worth their time and money. Videos, ebooks, white papers, and so on—the list seems endless....

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Strategy

How to Scale Your Content Marketing Strategy

May 29, 19 by Caitlin Hennegan
scaling content marketing strategy

Content marketing is a valuable marketing strategy that virtually any company can benefit from. But when your business is at its maximum output, how can you take your content marketing...

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Strategy

What is Content Marketing? & Why Your Business Needs It

May 17, 19 by Joyce Chou
piles of magazines

Maybe you’ve heard the words “content marketing” recently—what appears to be the latest term being tossed around in the digital marketing space. “Do Most B2B Marketers Measure Their Content Marketing?”...

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Strategy

The Myth of Content Length & SEO: Why Long-Form Content Isn’t Always Better

May 10, 19 by Guest Author
rulers and mechanical pencil

When asked whether long-form content ranks better, most people fall into one of two camps. They either believe it, or they don’t. We’ll take a long, hard look at the...

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Strategy

Your Complete On-Page SEO Checklist [Free Download]

April 19, 19 by Joyce Chou
open book on its side

Many people tend to think of search engine optimization (SEO) as simply inserting keywords into your content—but there’s a lot more to it. In fact, it can be divided into...

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