The Content Blueprint

Cutting-edge content marketing resources and tips for competitive industries.

Need help developing and executing your content strategy? has you covered.

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Copywriting vs Content Writing: Persuade and Educate

August 21, 21 by Chad M. Crabtree

Digital marketing is less about selling and more about building trust. People respond to great content that piques their interest in your brand, compared to traditional marketing that focuses more...

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How to Write a Newsletter: The Ultimate Email Marketing Guide

February 04, 21 by Joyce Chou

Email is a time-tested tool to drive sales and conversions. In fact, according to HubSpot, more than 59% of marketers say that email is their biggest source of ROI. Moreover,...

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The Complete Guide to Repurposing Content

January 21, 21 by

You put a lot of work into getting excellent content for your site. After taking the time to research and write articles that your audience loves, it would be a...

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How to Get Awesome Content For Your Website

January 15, 21 by

You may have heard of search engine optimization (SEO) and content marketing as two separate strategies. But if you take a moment to think about it, that’s like separating trees...

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Top 20 Ways to Drive Traffic to Your Website (2021 Edition)

January 05, 21 by Joyce Chou

There is no one-size-fits-all strategy for driving traffic to your website. Visitors can land on your site in a variety of ways, whether it’s by way of search engine or...

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The Complete Guide to B2B Content Marketing

December 31, 20 by

When writers first dip their toes in the B2B market, they commonly make the mistake of approaching it like B2C content. There’s a lot more freedom and flexibility involved in...

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