Let's Talk Content
Learn More About Our Content Services
Connect With A Content Specialist
Learn how Compose.ly makes getting real results from content easier – whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings.
Is your SEO strategy ready for the next evolution of search?
Kaylee Peterson, Director of SEO at Compose.ly, opens the episode by addressing the growing shift from traditional SEO to Answer Engine Optimization (AEO). She explains how AI-driven tools like ChatGPT and Bard are reshaping search behavior and shares strategies for creating modular, user-friendly content that works for both humans and bots. We’re also joined by Will Sigsworth, Head of SEO at Pipedrive, to demystify how AI, AEO and technical SEO are shaping the future of content marketing. He explains how marketers can optimize for emerging search behaviors without abandoning tried-and-true SEO principles.
Will Sigsworth is an experienced editor, writer and strategist with a demonstrated history of working in the marketing and advertising industry and the SaaS technology sector.
- 12 years working as a content writer and editor, while simultaneously spending...
- 7 years working as a growth & performance marketer and search strategist, in-house and agency side
- 3 years working as a high-perfoming team manager in a fast-growing tech "unicorn"
- 4 years working as an email marketing manager in SaaS and finance
- 4 years working as a social media manager for a Fortune 500 bank
Nominate any peers, mentors, or friends in the marketing space who you think are creating content that matters!
Nominate a friend