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Learn how Compose.ly makes getting real results from content easier – whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings.
If content is queen, how do you make her reign supreme?
We’re once again joined by Franny Harold, Content Creator at Compose.ly, who gives tips for staying consistent with social media strategies and how to avoid burnout when managing content creation. We’re also joined by Ornella Sinigaglia, Marketing Director at PressReader, who breaks down the art of storytelling in B2B marketing and the challenge of balancing multiple audiences. Ornella shares how PressReader’s brand refresh focused on building emotional connections while maintaining business impact, revealing why storytelling is the heartbeat of effective marketing.
If you’re looking to create content that resonates deeply with diverse audiences, this conversation is for you.
Ornella Sinigaglia is a diverse, tenacious and well-rounded marketing professional with a wide range of skills, from strategic planning and leadership to content creation and GTM campaigns and 10+ years of experience. Her background in journalism and communication adds value to her marketing expertise, allowing her to craft compelling stories and messages for brand awareness initiatives and marketing campaigns.
She's also a fitness enthusiast and a Barre instructor.
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