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Learn how Compose.ly makes getting real results from content easier – whether you’re looking to update your website, increase traffic to your blogs, or improve your rankings.
How do marketers use data effectively without losing authenticity?
Mike Leonhard, Founder & CEO of Compose.ly, shares his perspective as a C-suite buyer on why data matters in marketing and how companies can use it to build trust and close more deals. We’re also joined by Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, known for her Dumpster Fire campaign. Jillian explores the challenges of balancing storytelling with hard numbers, the rise of founder-led content, why not every executive should be a thought leader, and how marketing teams can help employees create and share content that feels real and useful.
Jillian Hoefer once got in a real dumpster for B2B content. That's really all you need to know about how dedicated she is to creating different, memorable, and impactful content. Throughout her nearly 10-year career in content marketing, she's worked for brands in the tech and e-commerce spaces and helped them create content that not only earned mindshare, but drove demand.
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