As content marketing evolves with technology and new trends, it’s essential to keep up so as not to be left behind. Thankfully, you can follow a wide range of content marketing blogs to keep your skills in top shape.
However, not all content marketing blogs are created equally. So, we've done the reading for you and narrowed the list down to the best content marketing blogs out there.
If you want to sharpen your skills and broaden your knowledge, bookmark these popular blogs and check in regularly.
Why Is It Important for Marketers To Follow Experts’ Blogs?
Following the experts in your field helps you learn new tricks to take your content to the next level. Business-to-business (B2B) marketers, digital marketers, and other content marketers understand consistency is vital to driving traffic and attracting new potential customers.
The top marketing blogs help you keep your finger on the pulse of the industry to refine your enterprise content strategy. Content marketing is still an important strategy, with 76% of B2B marketers indicating that their content marketing has been moderately to extremely successful during the last year.
Staying on top of content can be daunting, but you can use expert advice and in-depth articles to work smarter, not harder. You might learn tricks that help you produce more high-quality content in less time. Or you may learn about emerging trends that could reshape how you create content in the future.
By following industry experts, you can stay on top of your own valuable content, boost your search engine optimization (SEO), and keep your potential customers in the loop with what’s happening at your company.
The 13 Best Content Marketing Blogs You Should Know and Why
You can improve your content marketing efforts by checking in with the best content marketing blogs. Here is our list of the top 13.
1. Social Media Examiner for Social Media Marketing
Social media marketing is critical for generating social proof and attracting new potential customers. However, with social media platforms constantly evolving and new ones emerging all the time, it can be tough to keep up.
Social Media Examiner offers a blend of in-depth articles and podcasts with everything you need to know about this exciting field. The blog itself offers a conversational tone covering key topics without talking down to its audience. Social Media Examiner interviews experts who have proven success in social media.
If you prefer listening to reading, the blog offers a podcast covering everything from how to unblock your creativity to navigating the Meta Ads changes. This is an excellent resource for anyone who wants to nail content marketing for e-commerce and other fields in which social media is a go-to strategy.
2. Compose.ly for Content Strategy and Content Creation
Whether you’re looking for expert advice on how to create compelling content for lead generation or want to know what you should be budgeting for your content, Compose.ly has you covered. This blog is well-structured and divided into categories based on what you want to know. You don’t have to spend time looking through multiple posts to find the topics you need.
Each content creation blog on this site explores the “why” behind the topic so you can understand how you will benefit by following the advice. Compose.ly’s blog covers various content strategy topics, so it’s easy to dig deep once you find a topic that inspires you.
This blog is an excellent resource for insightful content covering each aspect of your content marketing with well-organized, informative, and engaging posts.
3. Mailchimp for Email Marketing
Email marketing remains a popular way to connect with potential customers, with 79% of millennials and 57% of Gen Z saying they like being contacted this way. This content marketing method is most effective when you know how to execute optimized subject lines, calls to action (CTAs), and brilliant copy.
Mailchimp’s blog, “Mailchimp & Co Blog,” offers plenty of expert advice on how to grow your business with email. This blog provides lots of content to business owners and freelancers in multiple fields, with articles about crafting a pitch and winning new business.
Alongside tips and tricks are plenty of success stories that will inspire you to tackle your marketing goals. If you’re regularly using email marketing campaigns but aren’t getting the open and click-through rates you want to see, bookmark this blog.
4. The Buzzsprout Blog To Learn About Podcasts
Although podcasts aren’t new, they are an increasingly popular way to connect to your audience. In 2023, 464.7 million people worldwide listened to podcasts. If you’re not hosting your own podcast, you could miss out on an untapped market of potential customers.
But starting a podcast can be intimidating, and you might not think it's effective content for small businesses. A lot of tech is involved, and it takes time to produce a high-quality show. That's where the Buzzsprout Blog comes in. This blog walks you through everything from editing your show to pushing it out via Spotify and other platforms.
The blog is easy to follow for techies and non-techies alike, breaking down all things podcasts entertainingly and insightfully. Follow this blog to learn how to interview guests, choose podcast classes, and more.
5. Vimeo for Video Marketing
This blog features everything from how to edit and post your videos to inspirational success stories. Using it as a resource, you can find ways to infuse new life into your video marketing and develop a strategy that works well for you. You can also get new ideas for video content and learn tips on how to look better on camera.
6. Semrush Blog To Learn About SEO
Search engine optimization is critical for standing out on the crowded internet. Semrush’s blog covers everything you need to know about SEO. It's broken down by topics, such as general SEO, keyword rankings, and local SEO. Its organizational structure makes it easy to find relevant articles that interest you without getting stuck in a huge pool of topics.
If you want to improve your SEO, plenty of blog articles here can help you. Semrush does a great job explaining the subtleties of SEO, and it often features illustrated guides with examples you can follow. Semrush updates the blog regularly so you can look forward to new topics.
7. Search Engine Journal To Learn About Paid Media
Paid search is an essential part of every successful content marketing strategy. If you’re like many content marketers, you might not know how to prioritize your advertising dollars among the plethora of paid channels available.
Search Engine Journal walks you through everything from media planning to new pay-per-click (PPC) tools you can use in your business. You can follow this blog for paid media news and insights that can help you optimize your paid searches. You can also stay on top of — and learn to navigate — industry developments that could impact your current paid media strategy.
8. Neil Patel To Keep on Top of Content Marketing Trends
Neil Patel is one of the more well-known digital marketers in the field, and he uses his blog to share insights on multiple digital marketing topics. He stays current on emerging trends in the industry, explaining them to readers in a conversational tone.
Patel uses real-world examples to make his content relatable and easy to understand. He explains why content marketing is so vital to your business and then tells you how to do it well. Follow this blog to make sure you’re posting to the hottest channels and creating valuable content for your audience.
9. BuzzSumo for Influencer Marketing
In 2023, the influencer market was worth $21.1 billion in the United States. Partnering with influencers helps you connect with a new audience and attract more customers, but navigating influencer marketing campaigns can be challenging.
BuzzSumo’s blog can help you build your list of potential influencers and approach them in a way that makes a partnership more appealing. Read this blog to learn how to find and connect with influencers and the signs to look for to prevent a bad experience.
Like other blogs on this list, BuzzSumo is organized by topic, which makes it easy to find the articles that interest you. Each blog includes images highlighting a particular topic, which is helpful when following a guide.
10. CMI for Content Distribution and Promotion
Great content won’t drive traffic to your website if nobody can find it. If you’re looking for resources on how to distribute and promote your content, check out the Content Marketing Institute (CMI) blog. Its content distribution section covers topics like how to work with the Instagram algorithm to get more eyes on your content.
The blog also covers tips on how to cast a wider net with email marketing. CMI uses a conversational tone, often adding cheeky headlines into blog posts for personality. It also has a wealth of helpful information you can use to distribute your content more effectively.
11. MarketingProfs To Learn About B2B Content Marketing
Content marketing is important for B2B marketers, but you need to approach it differently than speaking to consumers. It requires a delicate balance of professionalism and emotional appeal that can take a while to master.
MarketingProfs is there for you. The blog offers a clean layout with articles that quickly get to the point and often feature frequently asked questions at the bottom for the skimmers among us. You can find content by topic and type of content you’re looking for. The navigation bar features an option to look for articles, how-to guides, podcasts, forums, and videos.
12. Case Study Buddy To Master Marketing Case Studies
For B2B marketers and service providers, case studies offer a great way to attract new customers with real examples of what you can do. Creating a convincing case study that appeals to a potential customer’s emotions is an art, and you can learn it by reading Case Study Buddy.
This blog includes resources you can use to make your job easier alongside articles on how to measure your return on investment (ROI) on case studies. Case Study Buddy’s how-to guides are easy to follow with step-by-step instructions.
Each of its blog posts is well-organized, making for a light read while you sit down to sip your morning coffee.
13. That Whitepaper Guy for White Paper Writing and Promotion
Like case studies, white papers offer an excellent opportunity for B2B marketers to prove their products and services to potential customers. If you’re new to white papers or use them often as part of your content strategy, follow That Whitepaper Guy.
You’ll find multiple resources to improve your white papers in this blog. You might learn how to use ChatGPT as a resource to write your papers or discover the best way to use statistics to illustrate your point.
Its author is industry expert Gordon Graham, who has written white papers for businesses of all sizes. Follow his advice for better white papers that get you noticed.
Whether you’re a new content marketer or a seasoned pro who wants to stay on top of your game, follow the best content marketing blogs. Each of these blogs features articles on content marketing you can use to improve your strategy.
Learning about a wide range of topics is critical, including how to create content and where to distribute it. By bookmarking these blogs, you have access to expert advice you can use daily. You can use this list to find the blogs that will help you polish your weak spots in content marketing or build on your existing strengths.