When you look something up using a search engine, only the best content will appear. If you’re a business and you’re not creating the best content, you’re falling behind.
When it comes to the online market, 84% of consumers don't trust traditional ad marketing anymore. Today's consumers expect brands to offer more than just products and services—they’re looking for content that entertains and adds value to their lives. They're fed up with brands creating meaningless clutter.
That’s where content creation platforms come in. The right content creation platform will take your content beyond clutter and add something meaningful to the online marketing space. With this content, you will increase your visibility, connect with your target audience, and shoot to the top of the search results.
Why is Content So Important?
People spend an average of 6 hours and 42 minutes online each day. During that time, they’re inundated with content.
Content is what keeps web viewers engaged and entertained. It’s also what attracts, informs, and directs users to online businesses.
In an internet driven world, content creation is the ultimate marketing tactic. When you put something compelling out there, whether it’s a blog post, an Instagram photo, or a YouTube video, you’re providing relevant and valuable information that attracts audiences, brings potential customers to your website, and keeps them hooked and engaged.
The results are undeniable:
- Content marketing brings in 3 times more leads than traditional marketing.
- Content marketing costs 62% less than traditional marketing.
- Businesses that create and publish over 15 blog posts each month get 3.5x the traffic of businesses that publish fewer—or don’t publish at all.
- 61% of purchases made online are a direct result of a customer reading and/or engaging with a blog post
Nowadays, consistent content is the only way to generate genuine growth for your business. But you’ll need the right tools to plan and craft the most compelling and competitive pieces. If you’re not sure where to get started with content creation or are looking to bring your content marketing to the next level, invest in a content creation platform.
What is a Content Creation Platform?
A content creation platform is an online platform that handles every aspect of content creation, from brainstorming to writing to editing. Platforms help you create consistent, high quality, and time efficient content that’s tied directly to measurable business results such as lead generation and conversions.
Whether you need a blog post, email newsletter, social media post, or video script, these reliable platforms connect you with writers, marketers, and other content creators to produce compelling pieces of content. This leaves you with more time to focus on other crucial operations of your business.
Some of the most popular content creation platforms include:
But wait, why not just hire an in-house writer?
Unfortunately, with an average salary of $49,114, content writers don't come cheaply. That doesn't mean you automatically lose out on content quality, though. Consider these reasons for trying out a content creation platform like Compose.ly.
1. Quality Assurance
There’s no point in having content for your brand if it’s littered with typos, misplaced punctuation, and sloppy formatting. When customers see these kinds of mistakes, they’re quick to question your products and services. In fact, 42.5% of people agree that spelling and grammar mistakes will likely damage their opinion of a brand.
Your content represents not only the voice of your brand, but also the quality of its offerings.
81% of shoppers will do online research of your brand before they commit to a purchase. You will only have one chance to make a first impression, so make it count.
When you work with individual freelancers, you run the risk of getting sloppy or poorly written copy. However, with a content creation platform, you’re hiring writers and editors who have been rigorously vetted and tested on their skills and knowledge. If they don’t deliver the quality content you’re looking for, it will be much easier to hold them accountable and ask for an edit or a rewrite.
2. A Content Creation Team
When you work with a content creation platform, you’re getting more than just a writer. You’re getting a highly skilled team of writers, editors, proofreaders, content strategists, and more. These professionals will work tirelessly to help you produce compelling, error-free content that will get the results you need.
With a content creation platform, you will also be able to choose from a diverse group of writers with different talents, skills, and areas of expertise until you find the one that fits your brand and voice perfectly.
3. Industry Expertise
When you hire a skilled writer to turn your content goals into a reality, you bring value to your readers. A content creation platform will help you find a great writer who already has in-depth knowledge of your industry—and who can adapt quickly to your brand’s offers and unique company voice.
This means your content won’t amount to just pointless, keyword stuffed pieces. Instead, you will have content that ranks well with search engines and provides real, thoughtful expertise that informs your visitors, increases trust in your brand, and strengthens your brand authority.
4. More Time
Producing your own content might feel cost-effective, but you may find yourself quickly falling behind. Maintaining an active blog, website, social media channel, or email newsletter takes hours and hours of valuable time.
A content creation platform will help you plan and produce new content with quick turnaround times. With the time you save, you can focus on other aspects of your content strategy, like scheduling your content or building your business.
Moreover, instead of taking weeks of research to find the right freelancer with the voice and personality you want for your brand, you can trust a content creation platform to do the work for you in a fraction of the time.
5. More Money
It’s tempting to look for and hire the cheapest freelancer you can find on Craigslist, but you’re going to end up getting exactly what you pay for—a cheap, typo-ridden article.
Make the investment. Hiring a writer through a content creation platform will help you save money in the long term. Expert writers will much more reliably bring in revenue, traffic, conversions, and new leads. Marketing specialists will ensure that your content follows search engine optimization (SEO) best practices and work with you on a long term content plan.
With a content creation platform, you can also be sure about the prices. Individual freelancers have a wide range of rates and fees, but with a dedicated platform, you can count on flat, fair rates for dependable quality.
6. The Art of Persuasion
Copywriting isn’t just about crafting an information rich article or creating sales. At the end of the day, your content needs to compel your readers to take action.
Content creation platforms will help you create effective content that generates the right emotional responses in your readers, whether that’s excitement, intrigue, or joy. Instead of publishing dry and boring copy that fails to persuade, platforms will help you build a compelling brand story that will make its mark in the online sphere and set your business apart from your competition. They will work with you to create a strong brand voice and match you with writers and editors that will make that voice a reality.
7. Data-Driven Results
Eloquent writing can help your content leap off the page, but without data-driven results, that page will never be read by your target audience.
With a content creation platform, writers are trained in all elements of creating effective online marketing content, including SEO.
With the right niche and target audience, writers will be able to identify what best engages your audience and use a combination of keywords and links to help you rise up in the search engine ranks. Even better, they will weave in these elements seamlessly and naturally into your copy to help both search engines and readers alike.
Is a Content Creation Platform the Right Choice For Your Business?
Creating content is one of the best ways to establish yourself online. Not only is it essential for branding, but it also allows you to connect with your audience with valuable information that keeps them coming back for more.
Managing, creating, publishing, and maintaining is no easy feat. And when you’re competing with millions of search results, your content strategy has to be sharper and more effective than ever. To set yourself apart in an oversaturated online world, use a content creation platform to take your content and marketing strategy to the next level. With just one service, you will find a team of marketers and content creators that will help you craft compelling copy, build a strong brand voice, and create a compelling story to bring your business to new heights.
This article was written by Compose.ly writer Julia Dupuis.