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Modern enterprises need to be visible online. Your entire brand reputation now depends largely on your online authority and presence. Content marketing, and digital marketing in general, helps you get the word out about your brand or a new offering. And not just to anyone—to the people you want to reach, and ideally at the exact moment they’re ready to hear from you.
You may already have a blog churning away and bringing in leads, alongside a monthly newsletter and a regular stream of social posts. But one type of content that many businesses overlook is the enterprise case study.
Case studies help you build trust, increase persuasiveness, and give specific stats about your company’s wins. Research from the Content Marketing Institute found that the most successful content marketers are 73% more likely to have used case studies than other marketers.
So, what’s so great about using case studies of businesses? Where do different types of case studies fit into your marketing strategy? This guide walks through key benefits to help you understand the potential of this engaging format.
Benefits of Marketing Case Studies for Enterprise Businesses
More than reviews, more than customer testimonials, and more than ad copy, case studies show your target audience why you’re great. And they do it in the words of a satisfied customer.
Stories are valuable tools in marketing. For potential customers, what’s more valuable than seeing the proof directly from a satisfied client?
Digital marketing case study examples could include:
- Showing how your services helped a company increase its revenue over the course of a quarter or year
- Discussing how your product allowed a sales team to streamline a once cumbersome process, leading to an increase in productivity
The bottom line is that case studies give you a chance to showcase your successes and attract more business. Here are a few of the most important ways this format makes big waves for your marketing strategy:
Helps Increase Sales (Especially for SaaS Companies)
One of the most effective ways to boost your reach is to connect with people on an emotional level. This is precisely why referrals work so well: people trust other people and the experiences they’ve had. They read online reviews and take to heart what their friends and family think about a business.
Case studies for marketing spark a similar reaction in people. Potential customers can read through an actual success story and imagine themselves in that same position. This leads them to make a more informed purchase decision.
SaaS companies can especially benefit from case studies and tend to see increases in sales just from these customer stories and resulting connections. SaaS customers want to know whether an investment in a new tool is worth it. Case studies show them that businesses like theirs have had great results with your enterprise.
Increases Trust in Recently Launched Products and Services
Anytime your company releases something new, there may be some pushback or skepticism from your audience. It happens. Real-life examples can be invaluable in showing just how impactful your new product or service is.
Case studies allow you to:
- Highlight key features
- Showcase data about effectiveness
- Include actual client quotes
- Talk through exact solutions to common customer problems
Showing this kind of first-hand information establishes greater trust with your prospective customers.
Provides Valuable Content That Can Be Repurposed
Think of your marketing strategy as a big web. You have many different threads branching out from the center, which is your company’s brand and purpose. Case studies are just one of those threads.
As such, the content you use in your case studies can be repurposed within those other threads — your blog posts, social media posts, email newsletter, white papers, and website content. You can showcase these same customer stories throughout your channels to help you establish consistency and make your content marketing efforts that much more efficient and effective.
Contributes to Enterprise Lead Generation Efforts
Case studies are a valuable component to your enterprise content strategy, and offer solid social proof that other threads don’t provide. They show that your deliverables provide solutions. They can be convincing and impactful. Instead of relying on marketing copy that says, “This is why we’re great!” case studies rely on the words of real, satisfied customers.
What’s more, effective case study content provides direct information and tangible results. They show rather than tell, and people respond to that. Being able to tell a compelling story about your business's success is worth a thousand vague marketing slogans to potential clients.
Allows Enterprises to Optimize Their Marketing Messaging
Conducting case study research largely consists of talking to clients about their experiences and the results they saw throughout the process of working with you. You will ask questions like: How has your business changed because of this product or service? How are your teams reacting? What problem did we help you solve? Aside from the numbers, where else have you noticed improvements?
Gathering this information, even before laying it all out in an enterprise case study, improves how you market. By understanding what customers value most about your work, you can emphasize your key selling points and address potential problem areas for next time.
When putting together your case study, you can include customer quotes, stats, and specifics that shorter form content just can't cover. Case studies help you showcase unique facts about your business and your approach to working with customers.
Create Compelling Case Studies for Your Enterprise Business
Case studies in digital marketing are proven to increase audience engagement, boost lead generation, complement other channels, and grow your enterprise. A business case study can be a powerful tool for your content marketing strategy, but to do it right, you need the right approach and expertise.
Compose.ly can help you harness your company’s voice and stand out from your competitors. Our marketing teams and writers will help with every step, from research and ideation to creation and editing, to produce a well-written case study that speaks to your ideal customer.
Work with Compose.ly to get started with more effective marketing content and engaging case studies.
