It’s the 21st century, and your business needs a blog. Why? Because a well-curated blog increases traffic to your website by more than 400 percent. Regardless of what products or services you offer, odds are high your target audience uses the internet daily. And roughly 77 percent of internet users read blogs regularly.
Maintaining a business blog is time-consuming, but there’s no denying the benefits:
- Business owners who publish three to four posts a week generate 3.5 times more traffic.
- 60 percent of online viewers seek out a product after reading about it.
- 70% of people prefer articles over advertisements when learning about a company.
- Blog posts are some of the most shared online items.
In short, a blog represents a huge opportunity to gain conversions. And even if you don't have time to maintain a blog yourself, you can use a guest blog posting service.
What are guest blogging services?
Guest blogging helps you grow your audience, earn high-quality backlinks, and boost your brand authority by posting content on other blogs in your industry. Although rewarding, the process is not always easy:
- You have to manually search for trustworthy and authoritative blogs in your industry.
- The average blog post runs 1,000 words or higher and takes between three and four hours to write.
This is where a guest blog writing service comes in. For a monthly or one-time fee, you can outsource your content creation or enlist services to connect you with guest blogging opportunities.
Find the Best Guest Blogging Services
When it comes to guest blogging services, you get what you pay for. If you settle for the cheapest guest blog posting service, the opportunities and content you purchase will be subpar.
Search engines hate subpar. In fact, they’ll punish you for low quality content by shuffling your website far down in their rankings so nobody ever finds you.
Don’t lose traffic because you published content filled with grammar issues, misspellings, and generic information. Opt instead for quality guest blogging opportunities, well-written posts, and well-researched articles that will rocket your website to the top of Google search.
Here, we lay out our top 5 picks for quality guest blogging services that offer the best value for your money.
Compose.ly offers both a self-service and a managed writing service.
- Self-service requires no monthly fee. You pay per project and have access to vetted writers.
- Managed service pairs you with a professional team of hand-picked writers, consultants, and editors to assist with content creation and search engine optimization (SEO).
The content you can purchase from Compose.ly includes:
- Blog posts
- Press releases
- Technical writing
- White papers
- Interview transcriptions
Compose.ly writers provide high-quality content compared to cheaper content mills and writing services. The platform maintains an impressive workforce of U.S.-based writers who have been thoroughly vetted.
Compose.ly provides only written content and editing services, and does not pitch content for guest publication as SEO and link-building agencies do. In other words, you'll need to handle guest post outreach on your own—although you can rest assured knowing the content delivered by Compose.ly is top-notch.
Moreover, if you're looking for custom graphics or video content, you'll need to locate a second service.
2. HOTH Guest Post
HOTH Guest Post reaches out manually to popular bloggers and influencers in your niche to help secure guest blogging opportunities and generate backlinks to your website. Its team offers managed services, link building, and local SEO.
HOTH Guest Post has a 4.8 overall rating from over 2,700 verified clients. You only need to supply your URL and anchor text before experts at HOTH review your request, research your niche, and reach out to influencers.
This service has vague and fairly expensive prices for guest blog outreach and content. You must contact HOTH directly for specific information.
BlogDash offers blogger outreach services to connect you with content creators in your field and obtain guest blogging opportunities to grow your brand. They offer a Campaign Complete Service for an affordable fee that manages the outsourcing of your content. You can fill out an online form to apply—expect a reply within two days.
BlogDash has earned favorable mentions from major publications such as Forbes, MOZ, and Social Media Today. They provide both self-service and managed service products.
Unless you buy managed service, you have to manually do the outreach yourself. Without managed service, BlogDash will only provide contact information, pitch preferences, and tracking tools for bloggers in your niche.
OutreachMama is a guest blogging service that helps with quality backlinks and brand promotion.
- Its Blogger Outreach service covers the entire outreach process, including up to five follow up emails, and helps you develop relationships with content creators in your niche.
- Its Guest Posting service offers to help you mention your brand, product, or service in guest posts.
OutreachMama provides services that are hands off and fairly extensive—their outreach service covers everything from pitch creation and cold emailing to follow ups and backlink negotiations. Over the years, they have also built a network of blog owners—helpful for link building.
This service does not disclose its prices unless you contact them directly. Also, their turnaround times tend to be fairly long—roughly 30 days if not more per assignment.
GroupHigh is essentially a search engine for blogs. This platform helps you discover top influencers in your niche and provides valuable information about potential writers, such as their post publication frequency, contact information, and more. GroupHigh offers:
- Blog stats
- Influencer contact information
- Targeted research tools
GroupHigh regularly works with some of the most influential sports, gaming, parenting, and tech content creators.
Although GroupHigh has built an extensive and interactive database of blogs and bloggers, you are still responsible for manually reaching out to connect with each one.
If you’ve been putting off your business blog, now's the time to step up your game. You don’t have to go at it alone out there on the internet. There are experts willing to help you find the best connections, perform outreach, and create solid content. Use a guest blog writing service today and begin reaping the benefits tomorrow.
This article was written by Compose.ly writer Anne Goetz.