A solid content marketing strategy is crucial in today’s highly competitive digital world. Businesses need to produce and publish effective, high-quality, and optimized content to reach their target audiences, attract their attention, and encourage them to make purchases.
Some businesses manage all of their content creation needs in-house. Others, however, may not have this ability. Hiring content creation services offers an alternative solution.
The Benefits of Hiring Content Creation Services
Let’s start by looking at some of the most notable advantages of working with a content creation service:
Access to Professional Writers
When you work with a content creation service, you gain instant access to a vast pool of professional writers. There’s no need to worry about the recruiting and hiring processes; the service has handled that for you. Each writer has undergone a rigorous screening process to ensure they have the necessary skills to deliver high-quality content that meets client needs.
Guaranteed Consistent Content
The digital world is loud and crowded. Publishing consistent, quality content is a must for businesses to stand out from the competition. However, there’s a limit to how much content one person (or a small team of people) can put together in a given timeframe. While you or an in-house writer might be able to generate the periodic blog post, it may not be enough to have an impact, increasing the risk of getting lost in the fray. Having access to that pool of experienced writers ensures you always have high-quality content to post consistently.
Efficient Time Savings
You have your hands full managing multiple daily tasks to ensure your business runs smoothly. Working with a content marketing agency allows you to delegate content creation to writers who focus on drafting copy for your website, blog, emails, social media accounts, and more. You can commission multiple projects at once and expect a relatively quick turnaround. Removing the task from your already full plate saves you valuable time that you can now devote to other aspects of your company that may require more attention.
Full SEO Optimization
When prospective customers or clients search online for information related to the products or services you offer, you want to ensure that your content — and, by extension, your business — appears in front of them in the results pages. Search engine optimization (SEO) functions to help you achieve this goal.
There’s a lot that goes into optimizing content for search engines, including:
- Keyword research
- Naturally weaving a primary keyword or SEO keyphrase, secondary keyword, and supporting keywords throughout the content (without stuffing)
- Including semantically-related keywords
- Adding internal links
- Structuring content for readability
- Writing SEO, keyword-rich meta descriptions
Writers working for SEO content creation services understand how Google and other search engines work. They also know how to craft optimized content following SEO best practices to boost your search visibility.
Increased Visitor Engagement
Engaging content is essential for attracting visitors to your website. Professional writers know how to use your brand’s tone and voice to craft interesting and informative content that catches the attention of your target audience and holds it, keeping them coming back for more.
Versatile Content Creation
Most content creation services hire writers with a variety of backgrounds. Some are experts in various industries while others may be well-versed in a specific niche within a given industry. Additionally, these writers may have experience in different types of content writing, such as blog posts, product/service descriptions, or email copy. No matter what your industry or specific content needs, an agency will assign your projects to the most qualified content writers to ensure the best results.
Between the costs associated with recruitment, hiring, and maintaining writers, an in-house content creation team can be expensive. With a content creation service, you only have to pay for the projects you commission. Whether you’re a new business, a small, established organization, or a company looking to save money, delegating your content needs to an outside agency offers a much more cost-effective solution that provides incredible results.
Ways Content Creation Services Drive Revenue
Outsourcing your content creation needs does more than save you money by eliminating the need to hire an entire in-house team. It also helps to drive revenue growth in a variety of ways.
Increased Lead Generation
Relevant, high-quality content provides your target audience with valuable information. It functions to build trust and establish your brand as an authority. Strategically-placed calls to action (CTAs) can also guide your readers to perform specific actions, such as filling out a form or signing up for a free trial. When your target audience enjoys your content and finds it compelling, they’re more likely to follow your CTA, helping to increase your number of leads.
Improved Search Engine Ranking
The higher you rank in organic search results online, the greater your visibility. Appearing near the top of results also boosts your credibility, increasing the likelihood that your target audience clicks through to your website. In fact, according to data compiled by Backlinko, the page listed in the first organic search result position gets 27.6% of all clicks. It’s also ten times more likely to receive a click than the page in the tenth position.
Better Customer Engagement
Great content helps you build relationships with your audience. It keeps them interested in your business and encourages them to engage with it in various ways, like commenting on a blog post or sharing your recent article on social media. Engaged audience members develop an emotional investment in your brand. Thus, they’re more likely to purchase your products or services and become loyal customers.
Elevated Brand Awareness
Prospective customers or clients need to know you exist before they can get to know your brand and the products or services you provide. High-quality, optimized content ensures that you appear everywhere your target audience is searching for what you have to offer. That exposure can help increase your web traffic, leads, and — ultimately — conversions.
Upselling and Cross-Selling Opportunities
Both upselling and cross-selling encourage customers to buy more than they may have originally intended. Upselling focuses on getting the customer to purchase a more expensive, upgraded, or premium version of a particular product or service. On the other hand, cross-selling focuses on getting them to purchase complementary items or services that may enhance or maximize the value of the initial purchase. With well-written, compelling content, you can entice your target audience to take advantage of these types of sales, encouraging them to spend more.
Choosing the Best Content Creation Service
While you could manage all of your content creation in-house, there are distinct advantages to working with a content creation service. However, not just any content creation service will do. You’ll want to choose an agency with a proven track record for success.
At Compose.ly, our mission is to empower businesses like yours to reach their audiences and share their information. We feature high-quality, thoroughly vetted writers, top-tier content creation services, and competitive pricing, helping you achieve your content marketing goals.
Ready to get started? Hire Compose.ly for all of your content creation needs. Contact us to learn more today.