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By now, you probably already know the importance of a social media presence for your business. Social networks like Facebook and Instagram can help you connect with your customers, boost brand awareness, and increase your leads. However, it’s not enough to set up profiles on these social platforms. A solid social media marketing strategy is a must.
If you’re struggling to get started, know that you have plenty of resources to grow your online presence and connect with consumers, including published books. Here's a look at some of the best social marketing books that can help you start and optimize your social media marketing.
Social Media Marketing Books
There are numerous social media sites you can use to connect with customers. Some of the best social media books look at ways you can promote your business on multiple platforms.
1. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Author: David Meerman Scott
Publishing Date: May 5, 2020 (Seventh Edition)
Why It’s Worth the Read:
First published in 2008, the 2020 edition of The New Rules of Marketing & PR is the title’s seventh iteration. An international bestseller and hailed as one of the best books for social media marketers available, the book offers a revolutionary, step-by-step guide to using the power of technology to get your messages in front of the right audiences.
As the newest available addition (the eighth has yet to be released), this updated book offers the latest innovative strategies, such as using artificial intelligence (AI) and machine learning to automate tasks. These practical tools allow you to focus on marketing. It’s a must-read for business owners, entrepreneurs, and marketers of organizations of all sizes, helping you stay ahead of the digital marketing curve.
2. Crushing It: How Great Entrepreneurs Build Their Business and Influence – And How You Can, Too
Author: Gary Vaynerchuk
Publishing Date: January 30, 2018
Why It’s Worth the Read:
Gary Vaynerchuk is a CEO of a successful digital media company and a leading marketing expert. He’s also a four-time New York Times best-selling author. Crushing It offers a look at real-world entrepreneurs and how they built their businesses. It features stories of professionals who have adopted innovative strategies rather than following what everyone else was doing. It also looks at every social media platform and gives you what you need to build your own successful social media marketing strategy.
3. Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Author: Keith Quesenberry
Publishing Date: August 14, 2020 (Third Edition)
Why It’s Worth the Read:
As the third edition, Social Media Strategy offers a fuller, more integrated blueprint for marketing, communication, and public relations in a digital world where the consumer is the one in control. This comprehensive social media marketing guide provides in-depth information about strategies and how social media can inform (and influence) business practices and decisions.
Social Media Strategy features the latest approaches for innovating change and leveraging the customers' influence to help you grow your business. The text takes a more in-depth look at social media careers, social media planning, content strategies, and return on investment (ROI). It also covers more recent developments, including the emergence of TikTok and the use of chatbots and AI. It’s an accessible and practical resource for novice and experienced social media managers alike.
4. 500 Social Media Marketing Tips
Author: Andrew Macarthy
Publishing Date: May 3, 2021 (Updated)
Why It’s Worth the Read:
Originally published in 2014 the 2021 version of 500 Social Media Marketing Tips features hundreds of helpful, actionable tips and advice to grow your business on social media. You’ll find strategies for all major platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok (to name a few). It’ll also teach you the importance of having a social media strategy, what makes for a successful marketing plan, the best types of content to share, and so much more.
In essence, 500 Social Media Marketing Tips is a must-have for anyone that wants to improve their marketing strategies and grow their business on social networking platforms. It’s full of knowledge from social media marketing experts that can help you with your social media marketing campaigns.
5. Ultimate Guide to Social Media Marketing
Author: Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, and Mike Allton
Publishing Date: August 25, 2020
Why It’s Worth the Read:
Arguably one of the best social media marketing books, the Ultimate Guide to Social Media Marketing offers an in-depth look at a range of essential marketing tactics for B2B and B2C organizations.
The book guides you along your journey to create a social media marketing strategy that focuses on your unique business goals. It provides detailed explanations of some of the latest strategies, including influencer marketing and chatbots, and teaches you how to target the right audiences for your brand.
Facebook Marketing Books
Facebook has been a top social media site since it was founded in 2004. With more than 2.5 billion active users monthly, it remains a treasure trove of potential customers for businesses. Knowing how to access them and get the most out of the platform are key.
6. Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes
Author: Perry Marshall, Bob Regnerus, Thomas Meloche, and Mark Ingles
Publishing Date: October 27, 2020 (Fourth Edition)
Why It’s Worth the Read:
Initially published in 2017, the fourth edition of the Ultimate Guide to Facebook Advertising enables you to achieve your marketing goals, offering new outreach tactics, conversion tools, and more through Facebook Ads. It teaches you how to find your target audience and create a digital marketing strategy for your business that captures attention and generates leads. You’ll also learn valuable information such as what happens before potential customers click on your ads and what you need to do afterward, how to optimize campaigns for maximum conversions, and how to maximize your ROI.
7. The Beginner’s Guide to Facebook Advertising: How to Create Effective Ads, Generate Leads, and Increase Your ROI
Author: Jessica Ainsworth
Publishing Date: September 15, 2020
Why It’s Worth the Read:
The world of Facebook advertising can be intimidating and overwhelming — especially if you’re new to it. The Beginner’s Guide to Facebook Advertising makes it more approachable by providing you with a comprehensive guide.
The author is a founder of a digital marketing agency and has years of experience helping business professionals expand their reach and tap into new markets. In her book, she covers what you’ll need to know to run a successful Facebook social media campaign, such as what Facebook advertising is, why you need it, and how to achieve your goals.
Written in a way that makes the process easy for even the most unfamiliar readers to understand, it’s ideal for those new to Facebook marketing. It can also be an asset to business professionals who have had little success with their campaigns in the past.
Instagram Marketing Books
Instagram is the perfect place for telling stories that help you create emotional connections with your audience. It’s grown a lot since it was founded in 2010, offering more ways than ever before to engage with your followers and expand your reach.
8. Instagram Power Second Edition: Build Your Brand and Reach More Customers with Visual Influence
Author: Jason Miles
Publishing Date: March 8, 2019 (Second Edition)
Why It’s Worth the Read:
The second edition of Instagram Power takes you through the process of effective Instagram marketing, which has become more complex in recent years. The book breaks down essential information, making it more digestible. You’ll learn everything you need to know, from setting up your account to integrating the platform into your complete marketing strategy.
The updated version of Instagram Power provides plenty of tips on how to use Instagram’s newest features like shoppable posts, IGTV, and Insights. You’ll also learn to avoid common pitfalls that could delay or derail your marketing efforts.
9. Instagram Marketing Secrets 2022
Author: Nathan Damron
Publishing Date: September 19, 2021
Why It’s Worth the Read:
With so many other businesses jumping on the social media marketing bandwagon, it’s becoming more challenging to stand out from your competitors. It can also be frustrating to watch others’ followings grow while yours seems to remain the same. What do they know that you don’t?
Instagram Marketing Secrets 2022 helps you understand what goes into Instagram marketing so that you can get the most out of it. Learn all about marketing principles, the importance of a SWOT analysis, how to find your marketing niche, brand awareness, and even personal growth strategies. After reading through the book, you’ll be well-prepared to tackle Instagram in the coming year.
10. The Last Instagram Marketing Book You Will Ever Buy: Every Single Growth Hack You Need to Know in Order to Get 20,000 Relevant Followers Fast – And Then Convert Them Into Loyal Customers
Author: Rob Taroni
Publishing Date: December 28, 2018
Why It’s Worth the Read:
It’s a little older, but The Last Instagram Marketing Book You Will Ever Buy packs several useful hacks into a short read. It offers social media content ideas to help you increase views and leads and encourage more sales.
In this book, you’ll learn eleven proven tactics that can help you reach thousands of people daily for free, as well as a six-step guide to launch and scale profitable ad campaigns. You get tips for creating memorable content, ways to navigate Instagram’s algorithm, and a lead generation checklist to help keep you on track. You can even learn a few more advanced solutions like combining Instagram with other tactics (like email marketing) to maximize success.
While The Last Instagram Marketing Book You Will Ever Buy may not be the last of the books on social media marketing you ever buy, it’s a clear, concise (fewer than 100 pages) step-by-step guide that's worth having on your bookshelf.
Twitter Marketing Books
Twitter might not have the same number of users as Facebook or Instagram, but it can still be an effective tool for marketing. It’s not a social platform you want to overlook.
11. Twitter Marketing Strategy: Learn How to Use Twitter to Sell Your Products and Services
Author: Francis Rendleman
Publishing Date: August 20, 2021
Why It’s Worth the Read:
Things move quickly on Twitter. If you want to use the platform to grow your business, you need to be strategic. Twitter Marketing Strategy will teach you how to do just that. It’ll also teach you the most effective ways to gain more followers, when to tweet to reach your target audience, how to use Twitter to monitor your competition and more. With this book, you’ll be able to reach more people and avoid getting lost in the flurry of tweets that go out every day.
Influencer Marketing Books
By now, there’s no doubt you’ve heard the term “influencer” used widely. Many social media influencers are individuals who have loyal online followings. They often partner with brands to promote products or services, helping said brands expand their reach and tap into new markets.
As it turns out, influencers don’t always need to have tens of thousands of followers. They can be your most loyal customers or your employees. Even your business itself can become an influencer. These last few books can provide you with what you need to know about influencer marketing and how to make the most of it for your social media marketing strategy.
12. The Influencer Code: How to Unlock the Power of Influencer Marketing
Author: Amanda Russell
Publishing Date: October 15, 2020
Why It’s Worth the Read:
Influencer marketing is a complex topic. The Influencer Code simplifies the subject, making it easier and more approachable. It teaches you how to evaluate and employ the right types of influencers and integrate them into your campaigns. The book also offers what many brands get wrong about influencer marketing and shows you how to get it right.
13. Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
Author: Pat Flynn
Publishing Date: August 13, 2019
Why It’s Worth the Read:
In today’s digital world, it’s easy to get caught up in numbers. How many likes or shares did a post get? How many people clicked through to your website?
In Superfans, the author addresses the fact that there are real people behind those numbers — real people who are looking for brands they can trust. When you’re able to connect with them, you can convert your followers into “superfans” who will help you promote your business. The book offers straightforward and engaging ways for you to grow your superfan base that will keep individuals coming back for more.
Learn How to Get the Most Out of Social Media
Growing your business on social media takes effort, and the results won’t be instant. Yet, with consistency and a little help from some of the best social media marketing books available, you can develop a solid social strategy. This means seeing your efforts pay off with organic engagement and a loyal following that grows with your business.
