Search engine optimization is the process of increasing organic traffic to your website through improving rankings in search results. Practically every content strategy involves SEO, but optimization involves more than keyword density and using the right images.
To rank well, your site has to consider a long list of potential ranking factors. The right keyword is just one aspect, but site speed, anchor text, meta titles, subheadings, and more are all important aspects of SEO. Currently, there are hundreds of on-page and off-page ranking factors. Some of the most crucial include:
- Site and Page Speed (Mobile and Desktop)
- Internal and External Links
- Link building
- Image Optimization