If you think your email inbox is full, you’re not alone. According to the latest projections, by next year, people will receive and send almost 320 billion emails daily. Of course, there are plenty of emails you have to read and respond to, but there are also those you want to read.
Here is a fun and enlightening exercise: a few times this week, evaluate why you open certain emails over others. Is it because there is a promo code inside for that brand you’ve been dying to try? What about an attention-grabbing subject line that leaves you wanting more? Or is it because you know you will learn something from whatever is inside?
We guess that it might be any of those things.
Good email marketers know their words are more likely to be read if their messages are relevant. We are more likely to delete emails that feel impersonal, overly promotional, or trivial compared to those that are engaging, provide us with a solution, and feel tailored to our interests.
A daily email subscription—one which arrives in your inbox every morning or night—kicks that relevance factor up a notch. To keep readers from hitting that unsubscribe button, a successful daily email needs to have three main characteristics:
- A clear purpose
- A strong (and mobile-friendly) design
- Insightful and informative content that adds value
To get an idea of the relevance factor at work, here are eight of the best daily email subscriptions to have in your inbox. Each of these email newsletters provides you with a daily dose of knowledge spanning sports to fashion trends and politics to philosophy.
And if you’re a content creator, you will want to keep an eye on how these brands are regularly and effectively engaging with their audiences.
1. Daily Stoic
It’s philosophy with a modern twist. Stoicism has its roots in ancient Rome, but its principles are easily applied to everyday life. That is the hallmark of the philosophy: Stoicism is a way of living that is concerned with action, not complacency.
The Daily Stoic email shows up in your morning inbox Monday through Friday, with a weekend roundup featuring the top blog and social media posts. You can better yourself before you’ve finished your first cup of coffee.
Even if the news is not your thing, you might feel the need to stay informed. Axios puts out several daily newsletters that provide readers with the latest headlines ranging from politics to technology and society to health.
The mission of Axios is clear: consistent, easy-to-follow news that is driven by trust and efficiency. That comes through in Axios AM and Axios PM, which include analysis by award-winning journalists in addition to the news. Subscribers can choose both AM and PM for the full effect.
Every Monday through Friday, PRSUIT helps you find a few mindful moments during your busy morning. Not only are there thought-provoking articles, but there is also plenty of content that will make you laugh, feel empowered, and be inspired. If you can’t get enough of this daily newsletter, there is also a companion podcast.
4. Stella Spoils
With a tagline like “daily inspiration for the cool kids,” how could you not want to subscribe to this newsletter? Stella Spoils covers trends before anyone knows they are trends, identifying the best social influencers, books, fashion, music, and unique products no one has heard of yet.
Stella Spoils is vibrant without being too bold. While this newsletter might not have the largest subscriber base compared to the other subscriptions in this list, the uniqueness of Stella Spoils provides the kind of value that is not easily forgotten.
5. Quartz Daily Obsession
Beat the afternoon slump and sharpen your mind with the Quartz Daily Obsession. Delivered to your inbox Monday through Friday, this newsletter stays away from the news that’s dominating the headlines. Instead, it brings you fun facts, interesting histories, and compelling statistics that relate to one common theme.
Recent newsletters have explored subjects ranging from cheerleading to espresso, meaning any topic is possible.
6. Next Draft
Like Axios, Next Draft sends readers daily need-to-know news. Unlike Axios, the headlines are completely curated by writer Dave Pell, who claims he visits between 50 to 75 websites each day to find his content.
The humorous tone of Pell’s presentation is the best part of Next Draft, but the clean design of Pell’s website and newsletter is also something to note. When you subscribe, be sure to pay attention to the peer reviews, which include high praise from other writers, editors, and critics.
7. Daily Skimm
Subscribers to Daily Skimm receive quick and easy overviews of important headlines, brought to you by witty writers, with a lack of potentially distracting images or graphics. Daily Skimm arrives in your inbox Monday through Friday for free. To compliment that daily content, there’s also the Skimm This podcast.
8. The Daily Good
The name says it all. The Daily Good promises a quick, 30-second read with solid recommendations on the best things to listen to, places to visit, articles to read, and more.
The Daily Good is another example of how strong imagery, captivating headlines, and carefully curated content builds an engaged audience.
Competing in a clogged inbox is not easy. For receivers to see, open, and engage with an email, they must feel like the content is relevant and valuable.
Email marketers can measure the success of content by the loyalty and growth of an audience, which is especially important with daily emails. Who wants to spend time creating content that is not seen, valued or shared?
Keep in mind our recommended daily email subscriptions and what makes them unique, fresh, and captivating. Sign up for one—or all—of the newsletters and decide what might work for your audience. Remember, you do not have to reinvent the wheel, but you do have to determine what your audience needs and how you can fill that gap.
This article was written by Compose.ly writer Anne Sentz.