Future Trend Fridays:

The Authori-TEA of Content Authority
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Summary

What’s the 2025 tea? Having a unique perspective within your content is non-negotiable.

Whether your marketing goals involve increasing organic traffic, fueling ABM campaigns, or retaining customers, your content must showcase why and how you are an authority if you want to resonate with audiences…and algorithms.

Hear from Kate Super, Senior Content Marketing Manager at PrimePay, about how to add authoritative tactics to your skillset.