Content writing is probably one of the most important things you can do when it comes to marketing your business. Whether you're trying to build brand awareness or gain followers on social media, the written element is essential.
With all the other tasks on your to-do list, you might be wondering how you can possibly make the time for this. Or, maybe you just don't like writing!
You might want to consider hiring a writer.
Why hire a writer?
There are many reasons why hiring a writer would be a solid move for your business.
- Hiring a writer leaves you with more time for other tasks
- Content writers help your business look more professional
- A professional writer is skilled at writing for SEO/Social Media
- Content writers give you fresh, new content ideas
- A writer knows how to reach your audience
1. Hiring a writer leaves you with more time for other tasks
Maybe you just don't love writing. That's OK! Why waste your time trying to turn out content when you can hire someone else to do it? Or, maybe you don't mind writing, but you just don't have all the time needed to put into it.
Either way, when you hire a writer, it leaves you time to do other tasks that your business needs.
2. Content writers help your business look more professional
You may be thinking, "Why hire a writer when I can do it myself?" While that may be true, if you're not a professional writer, your content can end up with grammatical errors or a choppy sound. If a potential customer comes to your website and gets confused by your content, they will move on to the next business.
Writers know how to make the content flow and have a conversational tone. They can also usually edit their own work. A reader wants to be able to understand your content with ease.
3. A professional writer is skilled at writing for SEO/social media
Writing for your business is not as simple as just creating content. If you want your content to be seen and searched for, you need to know how to write with SEO (search engine optimization) in mind. A professional writer should know how to do this, which can help with your Google search results.
All social media platforms have different rules for adding content. If you use any of these for your business, a professional should know the different ways to write for each platform.
4. Content writers give you fresh, new content ideas
Writing for your own business can be tough. You might find yourself in a rut, trying to find new content to write about. Hiring someone can offer a fresh new outlook on your business and new content ideas at the same time.
5. A writer knows how to reach your audience
Considering how many people are in this world, it's difficult to know each part of your audience so that you can reach the people who could turn into customers. A professional writer will know who your audience should be and how to reach them through content.
Cons of Hiring a Writer
Even with all of those positive aspects of hiring a professional, there are of course some cons you need to consider.
- Writers cost money
- Finding the right person can take time
- You can never be truly sure about what you're getting
- You will need to set deadlines
- You must ensure there is no plagiarism
1. Writers cost money
Why hire a content writer and spend more money? It's no secret that hiring any type of professional will cost your business some money, and it's certainly not something to take lightly. You need to really look at your budget to see if you can manage it.
It may seem like an impractical cost to some, but for most businesses, hiring a writer is well worth it.
2. Finding the right person can take time
All writers are different. It may take some time to find the right person for your team, and this takes time away from doing other tasks for your business. You could also hire someone and have them ultimately not work out. That will leave you with unfinished work and more content that needs writing.
This makes it sound daunting, but once you find the right person, you will be so glad that you waited for them.
3. You can never truly be sure about what you're getting
You might think that you found the right person. Everything could be going excellently, and then you realize that the content is just not what you're looking for.
Finding the right person can be difficult, so implementing things like sample work is crucial.
4. You will need to set deadlines
If you're not used to handing out deadlines, this could seem like an intimidating task. Making sure your writer keeps up with deadlines might turn into a mundane obligation that you'd rather not do.
Setting multiple deadlines instead of just one when the project is due can help your writer submit work on time.
5. You must ensure there is no plagiarism
No one wants plagiarized content. Why hire a freelance writer when the risk for plagiarism is so great? If you're writing the content yourself, you know if it's original. If you hire a writer, you will have to check their work to make sure nothing is being copied.
An easy way to check for plagiarism is by using Grammarly's plagiarism checker.
Is hiring a writer a smart choice for your business?
There is a lot to take into consideration when thinking about hiring a content writer for your business. Starting with a freelance writer on a per-project basis might be a perfect test run if you still aren't sure. If you like the outcomes, continue giving your freelancer more projects—or you might even give thought to using a content service.
Take into account these pros and cons to help you figure out what is best for your business.
This article was written by Compose.ly writer Allison McLaughlin.