Menu

5 Foolproof Ways to Generate Fresh Blog Ideas

By: Compose.ly   April 17, 2018

This article was written by Will Miedema, one of Compose.ly’s very own content writers.


As an owner/operator of a business, regularly creating and delivering fresh website content is an absolute must. One of the most effective ways you can engage and market toward your existing customers and grow your base is by providing new material on a blog. For the uninitiated, here’s a quick list on how churning out a weekly blog post can help your company grow.

  1. It establishes you as an authority in your industry, increasing the level of trust between you and your customers.
  2. It drives more traffic to your website.
  3. It keeps your business relevant.
  4. It drives quantifiable long-term results for your business’s growth.

Hopefully you don’t need too much convincing that a blog is a near-necessity for any company. The real trouble starts when you start looking for things to write about. How do you find the right blog ideas for your business?

hands typing laptop

Having a hard time developing new content ideas? Keep reading.

1. Create Blog Ideas Using a Topic Generator

If you’re not sure where to get started but want to do some highly effective brainstorming, a topic generator can be one of the best tools in your arsenal. And the best part is, using generators like these is incredibly easy. Simply drop in a few keywords you’re interested in and watch the ideas roll in.

Here’s a few to get you started:

Not every topic generated is going to be a home run of course, but the main idea is to get possible ideas flowing.

An idea created from a generator doesn’t have to be taken at face value either. If there’s a topic that you like but isn’t quite up to snuff, change it to make it fit your needs. Even if you don’t use a suggested topic from a content generator, they’ll likely provide you with a few potential ideas that you can flesh out any way you like.

2. Do Some Keyword Research

magnifying glass on keyboard

Keyword research can give you a sense of what users are searching for.

Have a general idea on what you’d like to write about, but not sure which direction to take it? Searching for your keywords on a research engine can return hundreds, if not thousands of ideas.

A quick search for the keyword “blog” on Answer the Public returned 966 distinct results, all about different topics. Here are a few examples taken from the “Questions” portion of the results:

Subscription services can be another effective way to generate optimized content. Using a keyword search engine such as SEMrush gives you the tools you need to create high ranking online content, while also providing market insight and quantifiable analytics of your site’s traffic.

Big Tip
Looking for other tools to do keyword research with? Check out Google’s Adwords Keyword Planner, which you can use for free as long as you follow these steps.

3. Hit the Forums

Need to find out what your readers are interested in? Online forums are an amazing resource for digging up potential content.

There are forums for just about everything, so there’s a good chance that a wealth of information for your industry is already available. Knowing where your target audience likes to spend time online will help point you in the right direction. Finding out where your audience is lurking might take a bit of digging, but some good places to start are:

In addition to what might be considered a “general” forum, there are countless specialized forums, too. Spend some time googling a few keywords and you’re likely to find at least a few. Find topics that are popular with your customer base right now to promote sharing and discussion of your blog posts, and increase the traffic level on your company website.

4. Keep an Eye on Your Competitors

What better way to monitor what your target audience is interested in than by starting with what your competitors have to offer? Finding out what your competition is doing to increase their own market presence can help you make decisions on what content to use for your own company.

Specifically, keeping tabs on your competitors will help you:

  1. Eliminate trial and error. By monitoring what competing companies are using for their own web content, you can latch on to what has already been successful for businesses with an audience similar to yours.
  2. Find new keywords. Spending time on a competing website’s blog will help you find those keywords you may have missed. Once you’ve got a few new keywords, use the resources from point number 2 of this post to find even more blog ideas.
  3. Rank higher on search engines. Following your competition’s lead will help you find relevant content more quickly, ensuring that the topics you publish online are relevant to your intended audience.

This obviously isn’t a license to plagiarize, as you’ll still need to keep your content original. However, by using information readily available from a competitor’s website, much of the hard work has already been done for you.

5. Check What’s Trending

person browsing twitter on mobile phone

Twitter, Facebook, and other social media sites are perfect for glimpsing trending news.

Want to capitalize on what’s popular right now?

Searching for trending topics from popular social media sites is a surefire way to find out what people are talking about.

By using sites that aggregate the most popular topics by day, hour, and even by minute, you’ll get a feel for what people are highly interested in at any given time. These sites allow you to see which topics are on the upswing. Being first on the scene when a new popular topic breaks will help ensure your content is seen early and often.

Some top-notch tools for hunting down current trends are:

By securing an idea relevant to a current trend, you’ll be able to capture the momentum of the topic while it’s still popular, generating more visibility for your content before the trend is over.

Conclusion

Creating new and exciting content will be much easier when you have relevant, customer-oriented material. Using the tools in this article will help you cultivate an area of expertise and become an authority in your industry. By using the methods outlined above, you’ll be able to create engaging pieces that lead to strong returns on your digital content.

For more info on procuring, producing, and publishing excellent, web ready content, check out the Compose.ly blog for some of the best ways to create meaningful subject matter for your readers and make your written pieces work for you.

Compose.ly's Free Content Outsourcing Ebook Cover

The Content Strategist's Playbook: How to Outsource Writers to Save Money, Drive Traffic, and Win Big

Outsmart your competition with cutting edge content outsourcing strategies used by experts worldwide. 2017 Edition.

Download Now