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The 5 Reasons Why You Should Outsource Your Blog

By: Compose.ly   September 18, 2017

Blogging does so much for a business or organization – it is a way to engage your customers outside of traditional marketing and customer service, it drives traffic to your site, and it increases your exposure across just about every channel. As a matter of fact, a business that blogs 16+ times per month gets 3.5 times more traffic than a business that doesn’t. Still, some people don’t do it because it’s too hard, or it takes too long, or they have too much else to do.

The answer, of course, is to outsource your blog. If you do, you get all the benefits of running and maintaining a great site, but with much less effort and stress. Here are the five biggest reasons for contracting your blog out to freelance writers:

1. You’ll get the consistency you need to build strong traffic online

road at night traffic

As your business or project grows, you’ll want to begin delegating tasks to others in your organization. The problem is, blogging tends to be the first thing to be forgotten, which means less consistency in posting and less enthusiasm in the long run for maintaining it.

This is where having a freelance writer run your blog can be especially handy. Part of what makes blogs successful is featuring regular, high quality, and engaging pieces. With a freelancer handling your posts, you can go on autopilot and still experience all the benefits of hosting an engaging blog.

Big Tip
Regularly publishing blog posts helps keep your brand on your customers’s minds, as well as ensures you will receive growing traffic online.

When you are unable to maintain your own blog due to other responsibilities (or if you have yet to get started), a freelance writer contracted to post periodically can ensure that your blog remains consistent. This will keep subscribers’ attention and, more importantly, keep traffic flowing to your site. Without a writer to post every so often, your attention will wane, your blog will become less visible, and all of that traffic will flow elsewhere.

With a freelancer handling your posts, you can go on autopilot and still experience all the benefits of hosting an engaging blog.

2. … and you’ll spend a fraction of the time it would take if you did it yourself

small clock in hand

At the risk of sounding obvious, hiring a freelance writer to handle your blog will take much, much less time in the long run. The web is awash with evidence of the time-saving capacity of freelance workers, and writers are no exception.

There are so many convenient ways to set it up. You can hire a writer for one post, for a handful due at a certain date, or even hire someone on a continuous part-time basis (or any combination of these).

Hiring a freelance writer to handle your blog will take much, much less time in the long run.

It’s not uncommon for people to assume hiring a freelance writer will be tricky, and thus decide to handle all blogging and copywriting in-house. And while it is true that finding a freelance writer can take time (unless you use Compose.ly), the overall time savings are quickly apparent.

Once you find a solid writer and bring them up to speed about what you’re looking for, after a few posts, the writer (or writers) will essentially build you a professional blog with very little input on your part. And when you have a million other concerns, knowing your blog is well done can provide real peace of mind.

Big Tip
If you do decide you want someone full-time, by having worked with freelancers you will know what to look for in employees. Furthermore, if you have have formed solid professional  relationships with a freelancer, you can possibly extend their freelance work into a more permanent role.

3. Worried about the price tag? It will cost you next to nothing compared to hiring an in house writer

save money in the piggy bank

Unless you’re a huge, multinational company, it probably doesn’t make a lot of sense to hire a full-time writer. Yes, websites are still largely a text-based operation – especially blogs – but a freelancer (or two) will almost certainly be able to handle your content workload, without you having to worry about interviewing and hiring someone who will be a permanent fixture at your company.

Big Tip
Hiring someone full-time can be expensive, but do you know what’s even pricier? Not producing any content at all. Without a blog, you lose traffic, visibility, and exposure. In other words, you lose money.

Simply put, hiring full-time employees is expensive – a full-time writer averages about $70K annually, but hiring freelance writers to handle content costs closer to $12K. Hiring full-time is necessary for some roles, and perhaps eventually an in-house content creator will be the right move, but for small- and medium-sized businesses, utilizing capable freelancers is the more economical route for ensuring your content is top notch.

4. Even at that low cost, you’ll get someone with solid copywriting and SEO expertise

professional outdoor writing

If you’re an entrepreneur, web designer, or other kind of creative, there is a good chance that writing isn’t exactly your forte. And that’s okay – companies are built with teams who have a range of skills, and even with a small business you shouldn’t have to do every little thing. This will probably include any writing. By hiring a freelance writer, you get someone who is a master of the following:

Copywriting that hooks your readers

You want content that gets readers’ attention, writing that pulls them into your blog. This means your writer will need to be able to compose interest-arousing headlines and subheadings, as well as be proficient at targeting your particular audience.

Big Tip
Not all content is created equal. Some writers, while technically competent, lack any kind of style or lucidity in their prose. Even if you need someone to write an instruction booklet, they should still be able to produce clear and lively copy.

Copywriting that keeps your readers engaged

Beyond just hooking your readers, your blog needs to feature simple but effective wording. It needs to be both easy to read but also compelling enough so your readers and customers don’t feel like they’re doing homework. It needs to tell a compelling story to your niche audience and it must speak to their desires. The writing needs to be organized journalistically, that is, from most important to least important information. A strong freelance writer will be sure your blog fits these criteria.

By hiring a freelance writer, you get someone who is a master.

SEO Content Considerations

Blogs are one of the best marketing and outreach tools you can possibly have, in part because of their compatibility with Search Engine Optimization techniques. With the right freelance writer, you also get someone who understands the importance of keywords, interlinking, anchor text, and who has an eye for user intent. These are relatively technical ideas that are best employed organically as posts are written, so for whoever writes your blog, having SEO expertise is an absolute must.

Big Tip
Be careful when hiring someone who claims to “know all about SEO.” It is more complicated than many writers think, and it’s also something of a time investment. Just because you aren’t ranking #1 in a week doesn’t mean it isn’t working. If a writer promises you immediate results, they might not understand SEO.

Of course, you’ll need to make sure you’re hiring a freelancer who understands SEO content considerations. You can learn how judge a freelance writer’s SEO knowledge in our article here – or you can simply use Compose.ly. Our writers are pre-vetted for this type of knowledge.

Niche Expertise

Perhaps most importantly, your writer will need to have some expertise in your business specialty – if your business sells medical equipment, you’ll need a writer who at least has science-writing experience, if not technical medical knowledge.

5. The icing on the cake: freelancers are easy to manage

directing freelance writer

Just like how hiring a freelance writer will save you a ton of time, it will also save you a lot of stress. There are really only four tiny little concerns you take on with a freelance writer, all of them painless:

Giving them clear instructions

Making sure your writer knows exactly what you want is your most important responsibility in managing them. Make sure you answer the following:

Correcting mistakes early and giving course corrections if necessary: You will need to actively pay attention to the writing your freelancer is doing. Ask for periodic drafts and don’t be afraid to offer guidance – yes, they might be the professional writer, but remember that it is your project. Don’t just give up on a writer immediately – sometimes it takes a few tries to really get what you want out of the experience.

Just like how hiring a freelance writer will save you a ton of time, it will also save you a lot of stress.

Paying promptly

This is critical, so make sure you pay when you say you will. Neglecting to do so can mean penalties from hiring platforms and writers talk to each other; if your name or business comes up on a forum, say goodbye to finding strong writers in the future. And if you are seriously delinquent, writers can pursue legal action, and that’s a dance you absolutely don’t want to do.

Painless goodbyes when the work is done

One of the most difficult things to do as an employer is to say goodbye to employees who depend on your company for their income. With a freelancer, when you have to say goodbye, it is to be expected, and you aren’t their only source of revenue. So instead of, “Hey, sorry to do this but…” the conversation becomes, “Thanks for all your great work and best of luck,” and everyone goes away happy.

Big Tip
The major skill you’ll need to learn when you hire a freelance writer is how to communicate your content needs. Read our post on which critical details you will need to provide your writer in order to ensure your blog meets your audience’s expectations.

Having a blog is one of the best ways to gain exposure, increase traffic, and engage customers. There is no good reason not to maintain one, and plenty of reasons why you should hire a freelance writer to handle it for you. Get all the benefits of a blog with none of the headache. And, again, if you really want to simplify things, hire us and we’ll take care of everything.

This article was written by Adam Hatch.

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