How Does AI Content Optimization Work?

Writer:
Alaina Bradenburger
Editor:
Published: Sep 22, 2023
Last Updated:
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Checkout the latest tips for effectively using generative AI in your workflow!

As artificial intelligence continues to evolve, it has the potential to make life easier. AI content creation is picking up steam, but it can’t replace the warmth and connection offered by human writers. Nonetheless, AI content optimization is a great tool for helping you plan and manage your content. Here are some of the ways in which AI can help you create effective content for all your digital channels.

The Role of AI in Content Optimization

If you’re using digital marketing to promote your business, you need to find clever ways to stand out in search results. AI content optimization helps you do just that. Tools such as AI content generators, AI for search engine optimization, or other AI-based marketing software help you create content that is more readable and engaging. You can also use it to drive new insights into your business.

For example, an AI-based content SEO tool can crawl the internet doing keyword research faster and more effectively. Once the search is complete, you may find keywords and phrases you never would have associated with your business. This new list of terms gives you the opportunity to create fresh, original content and makes you more visible in search engines. You can also use AI to generate content ideas around keyword research. Use a product description generator as a starting point for descriptions that stand out.

Aspects of Content Marketing That AI SEO Tools Can Optimize

AI can't replace your marketing team, but it is great for making your marketing team more effective. Use various tools to streamline the following parts of your content creation process and deliver valuable, high-quality content to your target audience.

Content Strategy

AI-powered tools offer valuable insights into your audience’s preferences and behaviors, allowing you to tailor your strategy more effectively. When you know what your audience wants in terms of content, you can create blog posts, social media posts, videos, and other relevant content that speaks specifically to them.

AI can also help you personalize your content by automating your email segmentation process. Use AI-powered SEO writing tools to break your list into categories based on preferences and develop a content strategy for each segment. With AI, you can also optimize your content for SEO more effectively than you may be able to do on your own. Use AI to analyze various pieces of content and make suggestions to help boost your online visibility.

Content Creation

You have probably heard about Chat GPT and similar tools you can use to write content for you. However, over 75% of customers are concerned about misinformation from AI. Currently, AI content generators create content by finding existing content.

If you’re relying completely on AI content creation tools, you might risk plagiarizing a trade publication or one of your competitors. Your work may also contain misinformation since AI doesn’t fact-check before generating a story.

Instead of relying 100% on AI-generated content, use it to write first drafts of blogs, social media posts, and more. Once AI has written the draft, you and your marketing team can refine each piece. First, run the piece through a plagiarism checker to see if any of the content has been lifted from other sources on the internet. Next, check all facts and quotes and substitute the information with credible sources.

Finally, edit the piece for coherence and structure it to speak to your target audience. Make sure your final piece matches your brand’s tone and voice.

Content Editing

If you’re great at content creation but want another set of eyes, use an AI tool to perfect your work. AI content editing tools can automatically check for spelling and grammatical errors and improve your sentence structure. They can also look for repetitive words and other redundancies and make suggestions for replacements.

Some of the more robust AI content editing tools review your formatting and tone. Your pieces will become more consistent, readable, and engaging. Use these tools to save yourself time while putting forth your best content.

Content Enhancement

Along with editing, AI can offer suggestions to help you enhance your writing. If you’re a small business owner tackling marketing on your own, these tools can help you create polished content for every platform.

Maybe writing isn’t your forte, and you only do it because you know it helps you generate more website visits. AI content enhancement tools review your work and suggest alternative language that makes it more engaging. Whether you need to adopt a more conversational style or need some help with adjectives and other terms that can make your work entertaining, an AI content enhancement tool offers what you need.

With these tools, you can better engage your audience by creating content they want to read and talk about. You'll also potentially improve your search engine ranking in the process.

Leverage AI-Powered Tools Like ChatGPT With the Right Prompts

ChatGPT is one of the most popular AI content generators with features that help make your writing better. You can use it for AI content creation or an AI rewrite of your existing blog posts. However, your final result is only as good as your prompts. Use these suggestions to make the most out of ChatGPT or other generative AI.

Prompts for Building Personas

Customer personas are key to creating content that resonates with an audience. For ChatGPT prompts to be effective, you must put in as much information as possible about your target customers.

Start by entering details about the persona’s purpose and identity. Then include information such as your persona’s job title, their age and demographics, their speaking style, and their emotions, characteristics, and relationships. When you’ve added all relevant information, enter the prompt “build a customer persona.”

Once you’ve set up a persona, you can ask questions to help determine content that would resonate with real people who fit into these demographics.

Prompts for Generating On-Point Topic Ideas

If you’re having trouble coming up with new topics, ask ChatGPT, or other AI writing tools, to write you some sample blog posts. You can enter a general prompt such as, “Generate a list of blog topics for our company.” Or you can get specific, such as, “Create a blog post highlighting the benefits of our product for suburban moms in their 30s.”

Using the second prompt will get you a draft blog post you can edit or you can use it as a starting point to brainstorm other topics that will resonate with your target audience. These lists are also great for filling in content gaps using evergreen topics. Keep your content relevant by entering, “Generate 15 types of evergreen content for our company.”

Prompts for Finding Relevant Keywords

Keyword research is time-consuming and can be costly. You can use ChatGPT, or other AI SEO content writing platforms, to generate a list of keywords on the fly. You can start out with some short-tail keywords, otherwise known as “seed keywords” or "target keywords" or you can enter a general query for a list of keywords.

Get into specifics using a prompt such as, “Generate 25 keywords for topic.”

Keep it general with a prompt such as, “Create a list of relevant keywords for our company’s website.”

Prompts for Generating High-Quality Content

Since content varies by type and purpose, writing ChatGPT prompts isn’t a one-size-fits-all scenario. Like other cases explored in this article, your prompts for high-quality AI content generation should be specific and include ample detail.

You will use different prompts for social media posts, blog posts, white papers, and video scripts. For example, if you’re working on a behind-the-scenes video profile of your employees, you may use the prompt, “Write a script for a profile video of our production department.”

If you’re interested in developing a case study based on a successful client relationship, you may enter the prompt, “Write a case study showcasing our collaboration with client.”

Use the results as a starting point rather than the final product. AI blog writing offers a good launch point for your blogs. You will likely have to do some wordsmithing to enhance the actual content. The initial result may come across as robotic or nonsensical. Change the prompt slightly until you come up with a high-quality piece of content you can refine.

Prompts for Editing With a Human Touch

You can also use AI content tools to edit your existing work. You might have a piece you like, but you think something is missing. In this case, an AI rewrite might be what you need to elevate your content. The prompts you use to accomplish this vary depending on your goal. Read your piece and decide what you want ChatGPT or another AI paraphrasing tool to correct. Then enter a prompt telling the program what to look for.

For example, if you want to make your article more conversational, try “Suggest ways to shorten long sentences.” You might also use the prompt, “Identify awkward phrases and suggest alternatives.”

ChatGPT will look for a wide range of features to punch up your writing, including tone and voice, transitions, and readability, among others.

Unlock Pro Strategies With Our AI-Assisted Content Creation Services

AI optimization can help you with SEO strategy, content quality, and much more. Knowing how to use it well will help you save time and develop a content optimization strategy to improve your online visibility. Compose.ly’s AI-assisted content creation services will help you adopt the process in your own business. Contact us to find out how.

We know AI content optimization works. It helped us write this blog!

Learn how to work with AI tools, not against them. 

Download our free guide to AI content creation and discover: 

✅ The benefits and limitations of generative AI
✅ When to use AI tools and when you still need human assistance
✅ Tips for writing effective ChatGPT prompts
✅ 6 ways to leverage ChatGPT for content creation
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